“…Emotions in text may be expressed explicitly (for example, emoticons and lexicon) (Fukushima et al, 2008;Loia and Senatore, 2013;Ptaszynski et al, 2013) as well as implicitly (Balahur et al, 2012;Lau et al, 2014;Wang et al, 2013b). Affective computing enables companies to care more about their customers (Bagheri et al, 2013) and is useful for market prediction (Lassen et al, 2014;Li and Li, 2013;Milea et al, 2012;Nassirtoussi et al, 2014;Zhang et al, 2009), assists in diagnosing patients' suicidal levels (Desmet and Hoste, 2013;Pestian et al, 2010a;2010b) and allows the related parties to gauge public perception towards events (Loia and Senatore, 2013;Moreo et al, 2012). The advancements in affective computing allow applications to sense and deliver services tailored to customer needs, but issues such as privacy need to be observed.…”