The LHCb experiment aims at determining with a high precision the CP-violation parameters and at studying rare decays of B hadrons. Until 2015, a couple of fb −1 will be recorded. This may be sufficient to see the first evidence for an extension to the standard model at LHC, but, if its effects are weak, we may have to increase the statistics. Even if a clear signal is observed already, this sample will not permit to understand this new physics. Thus, it is foreseen to upgrade the accelerator and detectors from 2015 to increase the luminosity and improve the performances of the experiments. The LHCb collaboration started to work on the optimisation of its detector to increase its capabilities at high luminosity and in more difficult conditions linked to the a far higher collision rate. This paper presents the main physics motivations of the collaboration and the most important modifications to the detector design.