The process of gentrification is often seen as having winners and losers; the debate frequently is centred on the gentrifiers and those being displaced by them. However, the process appears to be more complex, and in many gentrifying neighbourhoods, there are residents who do not fit into these categories. This paper explores the subjective experiences of those who have lived through the process of gentrification. By using interviews with local residents in a gentrifying neighbourhood in Edinburgh, Scotland, a new viewpoint has been uncovered that found residents who were simultaneously embracing of and cautious about the rapid changes taking place in their gentrifying community. This paper examines three elements: housing, amenities and social interactions, and how local residents, who are not incoming gentrifiers, perceive these changes in their neighbourhood. While many residents welcomed some of the changes, there also appeared to be a 'not for us' sentiment. This research sheds new light on an important element of the population involved in the process, and suggests that gentrification is more complex and nuanced than often portrayed.