Having established itself as a heritage discourse, planetary gentrification is being studied in terms of how it operates in the Global South. This study focuses on the case of Abdali Amman, a significant mixed-use neighbourhood in Jordan that has experienced numerous mega-gentrification initiatives. According to Bourdieu’s theories of the state and dispositional practices, this study critically evaluates urban gentrification practices. In terms of gentrification governance, which takes place in two adjacent ‘state’ and ‘civic’ zones inside the Abdali district, this study analyses the interactions between transnational and state actors and the intragovernmental (state-municipality) governance system. Gentrification in Amman is connected to the revitalisation of historic sites, is a matter of urban governance, and operates from the transnational sphere along national and local lines. Furthermore, gentrification is caught in a desire/resistance paradox with calls for legitimacy and recognition. As a country in the Global South, Jordan has welcomed capitalist urbanisation. Gentrification is articulated within a flux between deterritorialisation/reterritorialisation, producing a form of ‘heritage gentrification’ in which history and national heritage are sacrificed through a process of satellite gentrification that is rooted in generative cultural transformation and governed by decentralised power structures. Introducing a Western blueprint of planetary gentrification through narrow gates into non-Western environments is a prevailing challenge.