The ratings of 414 respondents aged 17-81 years revealed strong biases against psychotherapy for older adults. Ratings of the value of psychotherapy and the benefit that clients could derive from psychotherapy decreased steadily with increasing target age. The respondents' ratings in the present study are consistent with psychotherapists' lower preferences for treating older adults found in a previous study (see Zivian, Larsen, Knox, Gekoski, & Hatchette, 1992). Together, the results of the two studies reveal biases that may explain why so few older adults seek and receive psychological services. The present study examined the general public's knowledge, attitudes, and beliefs about psychotherapy for older adults. Two previous studies, Hochman, Storandt, & Rosenberg (1986) and Roy & Storandt (1989), investigated peoples' perceptions of the severity of psychopathology in older people, but, to the best of our knowledge, neither the general public's knowledge and beliefs This study is based on the second author's doctoral dissertation. A previous version of this article was presented at the 1986 meeting of the Canadian Association on Gerontology in Quebec City, Quebec, Canada. The authors wish to thank the staff and visitors of the Ontario Science Centre whose cooperation helped make this study possible.