In Australia, macadamia orchards are attacked by four main insect pest groups. Management and control of three of these key pests currently relies on broad‐spectrum insecticides whose long‐term future is questionable. Of the 23 insecticides registered for use in macadamia in Australia, 19 face issues affecting their availability, and 12 are presently not approved in the EU, US or Canada. Those international markets may refuse produce that doesn't adhere to their own insecticide use standards, hence Australian produce may be excluded from market access. Many of the potential replacement IPM methods of pest control are generally considered less effective by the industry and have not been adopted. There are 17 insect pest groups identified by the industry, any of which have potential to become major problems if broad‐spectrum insecticide options become unavailable. Thirteen pest groups need urgent attention as they are at risk of losing current effective control methods, and no replacement solutions have yet been developed. The lag period for R&D to develop new chemical and biological control solutions means there is now an urgent need for the macadamia industry to craft a strategy for sustainable pest management for each pest. Critically, this industry strategy needs to address the vulnerabilities identified in this paper, identify potential solutions for any cases of market failure and consider funding mechanisms to address these gaps. On economic and sustainability grounds, potential biological control options should be explored, especially in cases where insecticide control options are vulnerable.This article is protected by copyright. All rights reserved.