Dr. Bruce Dale is the recipient of the 2007 Sterling B. Hendricks Memorial Lectureship Award. This perspective is based on a lecture given by Dr. Dale at the Life Sciences and Society Symposium at the University of Missouri on March 14, 2007, and the Award Address he presented for the Sterling B. Hendricks Memorial Lectureship Award at the 234th National Meeting of the American Chemical Society, in Boston, MA, on August 20, 2007.