“…Africa, in particular, faces a daunting challenge, with approximately 47% of the population in sub-Saharan Africa living on less than $1.25 per day (World Hunger, 2015). Not surprisingly, the poverty within BOP markets is intertwined with myriad difficulties, including significant hunger (30% of the population in Africa remains undernourished; World Hunger, 2015), extreme vulnerability to external shocks, such as droughts and disease epidemics (e.g., Berhanu, Colman, & Fayissa, 2007;Blanco, 2010;Horrell & Krishnan, 2007), and violence (Sutter, Webb, Kistruck, & Bailey, 2014).…”