Life on the “Beer Frontier”: A Case Study of Craft Beer and Tourism in West Virginia

Eades, Daniel C.; Arbogast, Doug; Kozlowski, Jason

doi:10.1007/978-3-319-49852-2_5

Cited by 20 publications

(18 citation statements)

References 6 publications

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“…2.1.1 BA concept interfaces with experiences. Current consumers increasingly use products and experiences to reconnect to places, history, culture and one another (Napoli et al, 2014;Eades et al, 2017). This is true across of range of products including tourism.…”

Section: Literature Review 21 the Ba Constructmentioning

confidence: 99%

Brand authenticity leads to perceived value and brand trust

Hernández

Lewis

2019

EJMBE

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Purpose This paper investigates consumer perceptions of brand authenticity (BA), perceived value (PV) and brand trust (BT) into the context of craft beer market. The purpose of this paper is to examine the statistical associations between these constructs as well as the three antecedents of BA: individuality, consistency and continuity. Design/methodology/approach The survey, delivered in an online format, was completed by 749 respondents from the USA. These respondents were gained through a basic simple random sampling technique. After conducting data analysis techniques such as reliability, correlation and regression, all five research hypotheses were accepted. Findings All three antecedents of BA were found to have significant influence on the first-order construct. Also, BA was shown to have a substantial effect on both PV and BT. The relationship between brand individuality and BA was the most significant of the five, while the association between BA and PV was found to be the least significant. Originality/value Prior research on BA, the majority of which has involved a qualitative approach, has been severely limited. The authors’ work deepens the study of the effects of BA, or its various antecedents, on PV and BT, enhancing the research with an empirical, quantitative analysis. In addition to the shortage of investigation related to these factors, there has been a nearly complete absence of the application of these variables to the craft beer market.

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Section: Literature Review 21 the Ba Constructmentioning

confidence: 99%

Brand authenticity leads to perceived value and brand trust

Hernández

Lewis

2019

EJMBE

View full text Add to dashboard Cite

show abstract

“… How important consumers perceive it to be to consume local food and drink products o Guided by Flack's (1997) understanding of the rise in 'neolocalism' and consumer's preferences for local products, particularly for tourists who may choose to consume authentic beer products that relate to the location they are visiting (Eades et al, 2017;Eberts, 2014).…”

Section: Methodsmentioning

confidence: 99%

“…o Guided not only by the understanding that many producers choose to name brands to provide a sense of place (Eades et al, 2017;Suter et al, 2018), whether that place association is authentic or not (O'Neill et al, 2014, Simms, 2008 but also to gain insights into the way such names are perceived as doing so by consumers.…”

Section: Methodsmentioning

confidence: 99%

“…The literature has considered the way breweries attempt to create a sense of place or promoting a local identity (Carroll and Wheaton, 2009;Eades et al, 2017;Eberts, 2014;Flack, 1997;Gatrell, Reid and Steiger, 2018;Hede and Watne, 2013;O'Neill, Houtman and Aupers, 2014;Schnell and Reese, 2003;. However, this previous research has tended to focus more on the what (enumerating or undertaking a content analysis of local brewery names, or local beer brand names) rather than on the why.…”

Section: Introductionmentioning

confidence: 99%

“…Furthermore, recent research into the beer industry in general, and smaller craft breweries or microbreweries in particular, tends to have focused heavily on the United States (Carroll and Wheaton, 2009;Eades et al, 2017;Gatrell et al, 2018;Geppert, Dörrenbächer, Gammelgaard and Taplin, 2013;Flack, 1997;Hede and Watne;O'Neill et al, 2014;Pitta and Scherr, 2009;Reese, 2003, 2014;Shears, 2014;) Canada (Eberts, 2014;O'Neill et al, 2014), Australia (Argent, 2017;Hede and Watne;O'Neill et al, 2014;Phau and Suntornnond, 2006), and Northern Europe (Bech-Larsen et al, 2007;Burghausen and Balmer, 2014;Geppert et al, 2013;Hede and Watne;Kalandides, 2011;Lewis and Stubbs, 1999;Nelson, 2014;O'Neill et al, 2014;Yool and Comrie, 2014). Other than Vrellas and Tsiotras' (2014) article, the brewing industry in Greece has been largely ignored, possibly due in no small part because of the lack of a history of brewing and beer consumption in this country.…”

Section: Introductionmentioning

confidence: 99%

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