Lifestyle and Consumers’ Choice of Laundry Services in Manado City: An Empirical Study

Abstract

Lifestyle, including activities, interests, and opinions, influences consumer shopping behaviour and decisions in laundry businesses. It relates to individual’s way of life, use of money and time, expressed in activities, interests, and opinions. Therefore, those partaking in this business need to understand their consumers’ lifestyle, for complete information on what products to offer, innovate, and promote. This study was conducted in Malalayang, Paal 2, Boulevard, and the areas surrounding Sam Ratulangi Airport, the central areas of modern laundry businesses in Manado. The findings suggest that lifestyle simultaneously conferred a positive and significant effect on consumer’s laundry service preference. Therefore, every related dimension, including activities, interests, and opinions, also significantly affects the parameter under investigation.

The The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision

“…Lifestyle has a considerable impact on purchasing decision variables Kaligis, 2020). Two people of the same age, income, education, and career do not have to live their lives in the same way (Dermawan, 2021).…”

Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven

“…To survive in the competitive market, they need to establish a new business model that represents their unique image, such as concentrating on consumer needs, product creativity to increase or maintain target customers. Kaligis, (2020) suggested that technological advance would lead to the development of agriculture in which economic changes, cultural transformations, technology and information can change lifestyles, thereby changing expected decisions.…”