“…Twenty years after their study small tourism and hospitality firms are often generically described as lifestyle enterprises (for example, Ateljevic and Doorne, 2000;Getz and Petersen, 2005;Ioannides and Petersen, 2003;Lashley and Rowson, 2010;Morrison et al, 2001;Mottiar, 2007;Shaw and Williams, 2004). These studies revealed numerous characteristics associated with lifestyle entrepreneurs including: non existence of management strategies and limited return-on-investment based strategies (Morrison, et al, 2001); lack of involvement in formal organisations (Mottiar, 2007); low education and training, and the lack of skills (Lashley and Rowson, 2010); limited innovative strategies (Ioannides and Petersen, 2003); and entry is often related with a lifestyle choice, such as to move to certain place or 'to be my own boss ' (Getz and Petersen, 2005). Nevertheless, the majority of those studies were conducted within the context of western developed economies, with a paucity of studies focusing on transition and developing countries (Morrison, et al, 2009).…”