“Lifestyle Instruction” as an Internet Genre in Consumer Culture: A Communicative-Pragmatic Perspective

Molodychenko, Evgeni N.

doi:10.17223/19986645/57/5

Cited by 7 publications

(6 citation statements)

References 12 publications

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“…In the last 8-10 years, lifestyle media has been gaining rapid popularity, which makes it relevant to turn to lifestyle media as an object of study. In addition to the growing popularity of the segment, there are also specific transformations of the genres used by these media (Molodychenko, 2019).…”

Section: Theoretical Basismentioning

confidence: 99%

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2022

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Материалы посвящены актуальным проблемам преподавания иностранного языка делового общения, современным тенденциям профессионально-ориентированного обучения иностранным языкам, использованию новых информационных технологий в учебном процессе, стратегиям обучения переводу в неязыковом ВУЗе, актуальным проблемам современной лингвистики. Тексты материалов печатаются в авторской редакции. Журнал индексируется ВАК, РИНЦ, Google Scholar, Ulrich's Periodicals, Crossref, EBSCO. Некоммерческое партнерство НОПДиПО создано при поддержке РУДН.

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Section: Theoretical Basismentioning

confidence: 99%

“…Lifestyle media includes topics such as the preparation and consumption of food and drink; fashion, style, personal care, home improvement, garden, interior and exterior, self-development, travel, shopping and body positivity (Molodychenko, 2019).…”

Section: Theoretical Basismentioning

confidence: 99%

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Section: Theoretical Basismentioning

confidence: 99%

Lexico-stylistic expressive means in the English-language lifestyle media discourse

2022

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literary criticism, there is a necessity for systematization in the Englishlanguage media discourse in connection with the ideas spread of sustainable development, tolerance, and environmental friendliness. Specialists in the field of mass communications rightly point out that the study of how these principles are promoted in media discourse could make a significant contribution to discursive research.Articles about body positivity from quality press and lifestyle media magazines were selected as a material under research. The selection on the presented topic was subjected to functional and stylistic analysis, which made it possible to classify the main communicative goals for which various lexico-stylistic means are used.The theoretical significance lies in the fact that the work fills a gap in the systematic description of the communicative repertoire of participants in media discourse in the field of lifestyle media and its pragmatic properties.The authors come to the conclusion that the use of lexical and stylistic means is due to the pragmatic potential of lifestyle discourse and is concentrated around the following functions: creating a positive image; veiling the connotation of the euphemised notions; intensifying the pragmatic impact of lifestyle discourse (persuasive); imposing a critical attitude to intolerance.

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“…One of the most widespread generic models invoked on such channels is (an 'upgraded' version) of what Machin and van Leuween a few years ago labeled "hot tips" (Machin & van Leeuwen 2007: 116-123). Despite the fact that this generic model seems quite ubiquitous (Molodychenko 2019), the actual usage of any generic labels to refer to it or any other reflections on its generic properties are infrequent. Out of first 200 comments under the video (of 1318 total) at the moment we made the 'snapshot' of the web page 12 , the first explicit usage of the generic/metapragmatic label was seen in comment number 92 (1.1).…”

Section: Data and Analysismentioning

confidence: 99%

“…With this aim in mind, seven YouTube videos and their accompanying comments have been analyzed. The videos instantiate several genres (that may be) used by typical contemporary lifestyle YouTube channels (Molodychenko 2019), which can, in turn, be seen as part of a wider phenomenon of lifestyle media (see e.g. Bell & Hollows 2005).…”

Section: Introductionmentioning

confidence: 99%

Metapragmatics and genre: Connecting the strands

Molodychenko

Spitzmüller

2021

Russian Journal of Linguistics

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Genre analysis involves at least a foray into the social/contextual dimension framing genre-exemplars. One way to explore this dimension is drawing on the concept of metapragmatics, which is primarily associated with (American) linguistic anthropology. However, with a few exceptions, genre studies have not consistently operationalized metapragmatics, either theoretically or practically. The purpose of this article is, therefore, to explore one possible angle of such operationalization by means of studying discourse fragments reflecting on fragments of (these very or other) discourses (so-called metapragmatic discourses) vis--vis any generic properties of the reflected discourse. Specifically, we analyzed comments sections for a number of YouTube videos exemplifying several lifestyle genres. The results indicate that generic references can range from simply using a generic label to refer to the discourse in question (as a token of a certain type/genre) to actually discussing the generic characteristics of the genre it instantiates, as well as projecting certain (generic) metapragmatic stances. Another observation is that different wordings used by the discourse community to refer to generic models can be, as it were, proper generic labels, but they can also be words and phrases that would hardly qualify as proper names of genres from an analysts point of view. Both these proper and other - genre-like - labels are also often used in conjunction with or are replaced by other ways of metapragmatically referring to what the speaker does or even what they are in/by dint of using the discourse in question. This suggests that any generic labels or cues are just part of a large pool of other possible metapragmatic meanings, knowledge, and ideologies circulating in discourse communities. More broadly, the results may indicate that genre studies should see genre as an even less stabilized entity because what a genre is depends on what people who actually use it make of it, as well as augment their standard toolkits with methods aimed at exploring metapragmatic discourse.

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“Lifestyle Instruction” as an Internet Genre in Consumer Culture: A Communicative-Pragmatic Perspective

Cited by 7 publications

References 12 publications

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Lexico-stylistic expressive means in the English-language lifestyle media discourse

Metapragmatics and genre: Connecting the strands

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