Lifestyle Meets Market: Bohemian Entrepreneurs in Creative Industries

Abstract

By linking lifestyle studies with creative industries research, this article opens a new perspective on creativity and innovation management. We argue that artists in the creative industries have to bridge the gap between artistic work and the economic need for self-management, and that a bohemian lifestyle essentially supports them in doing so. The bohemian lifestyle, which is characterized by a devotion to art for art's sake, is an essential source for work motivation of artists and an increasing number of other creative workers. The article draws upon an empirical study into artistic work and employment in German theatres. Enacting a bohemian lifestyle enables actors as 'bohemian entrepreneurs' to integrate intensive self-management and self-marketing as well as subordination of private life to work into their artistic work life. Analysing the link between lifestyle and creative work is crucial for understanding the way in which creative workers become artists and, at the same time, entrepreneurs of their creative talent

Profissionais Criativos Em Ciências E Artes Na Cidade De Porto Alegre

“…Quanto aos profissionais criativos, especialistas têm discutido o peso que estes agentes atribuem às oportunidades econômicas e ao estilo de vida, na escolha de um lugar para viver e trabalhar, constatando, em maior ou menor medida, a relevância de atributos não econômicos nas suas escolhas sobre a condução das carreiras (Eikhof & Haunschild, 2006;Florida, 2011;Golgher, 2011;Tremblay & Darchen, 2011 (Powell & Snellman, 2004). Empresas com procedimentos rígidos e burocratizados, com excessiva especialização de tarefas e com comandos autoritários, representariam condições desfavoráveis à criatividade, ao passo que empresas mais flexíveis, com reconhecimento e estímulo às novas ideias e diferentes tipos sociais, e com liberdade e autonomia de ação, tenderiam a gerar condições mais propícias ao processo de criação (Alencar, 1998;Florida, 2011).…”

“…Outros analistas (Comunian, 2012;Glaeser, 2011) chamam a atenção para o papel desempenhado por redes de interação e sociabilidade urbana na 863 artigo | sandro ruduit garcia construção e expressão de diferentes e novos estilos de vida e de culturas de vanguarda. A literatura aponta maiores chances nas cidades para interação arte-ciência-negócios, para oferta de lazer e cultura e para disponibilidade de infraestrutura de comunicação e tecnológica, estimulando a formulação e combinação de ideias e produtos (Eikhof & Haunschild, 2006;Markusen & Gadwa, 2010).…”

Artistic Entrepreneurship and the Need for Market Orientation in the Context of Rising Significance of the Creative Industries

“…Various studies have shown that artists are able to sacrifice their own well being and their family life in order to pursue their calling (Eikhof & Haunschild, 2006) which may prove a challenge for artistic entrepreneur who not only needs to find a blend between market and expert product but also between developing their art (the very reason they started the business) and their company. In fact some seem to be very conscious about this fact:…”

“…The degree of those is of course somewhat different, but in essence the mechanisms seem to be similar in terms of artistic work, as one of the first broadly acceptable forms of creative work which now seems to be more significant than ever before. By being so, it coined many definitions and stereotypes that constitute an intuitional environment (Eikhof & Haunschild, 2006) passed on to their more applicable "cousins" like architecture or design and many others (Abbing, 2002;Caves, 2000). Concluding, a better understanding of growth oriented artistic entrepreneurs can not only contribute to understanding any talent-based entrepreneurship and commercialization of creativity, but also can supply insight into the challenges of managing creative workers.…”

Creative Clusters in Visegrad Countries: Factors Conditioning Cluster Establishment and Development

“…Of these, 6 Polish and 2 Hungarian clusters participated in our study. During the second step, semi-structured interviews with cluster managers and coordinators were conducted (Eikhof, Haunschild, 2006). The interviews included open questions that allowed the adjustment of a particular question to the interviewee (Caniëls, de Stobbeleir, de Clippeleer, 2014).…”