Lifestyle mobility: shifting conception of home in modern China

Zhu, Yujie

doi:10.1504/ijta.2018.096399

Cited by 17 publications

(2 citation statements)

References 34 publications

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“…In this case, customer satisfaction is reflected. According to Park and Noh (2018) and Zhu (2018), instant culture influence is a combination of satisfaction and perception of consumer social support. Due to high consumer mobility, people also want to consume instantly.…”

Section: Instant Cultural Responsementioning

confidence: 99%

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Local brand franchise competition in the disruption era

Subawa

Widhiasthini

Permatasari

2020

IJPQM

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Local brand franchise business, particularly culinary, has been rapidly developed in this disruption era. This is in line with the society's need for delicious but affordable culinary. There is a comprehensive relation-blend of cultural, business, and lifestyle responses. This research examined the factors affecting local brand franchises in the business competition in the disruption era. Using a descriptive qualitative method, the results indicated that local brand franchises are a part of economic disruption, because they create an entirely new market, providing high-quality products at lower prices. In this disruption era, local brand franchises are limited by binding agreements on franchising, courage in creativity and innovation, responsive to instant culture, adaptive to changes in consumer lifestyle, multi-level hegemony, and capitalism.

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Section: Instant Cultural Responsementioning

confidence: 99%

“…Tripathi et al (2020) confirmed that people currently want convenience, comfort, and safety. Modern consumer societies look for alternative lifestyles to get instant gratification (Zhu, 2018).…”

Section: Introductionmentioning

confidence: 99%