Lifestyle Segmentation: Mobile Phone Purchase Vis-À-Vis Consumption Decision

Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita Budi Rahayu; Paramita, Eristia Lidia

doi:10.3846/btp.2022.13687

Cited by 3 publications

(3 citation statements)

References 56 publications

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“…One of the more intriguing developments in value methodology in recent years has been the Values and Life Style (VALS) methodology developed at SRI International by Mitchell (1983) based mainly on Maslow's (1954) need hierarchy and the concept of social character (Nugraha et al, 2022). Through statistical and theoretical means, 34 questions were identified as useful in classifying people into one out of nine lifestyle groups.…”

Section: Generic Value Classification Studiesmentioning

confidence: 99%

“…The shift in marketing approach from mass marketing to product-based marketing and then consumer-oriented marketing has highlighted the need for market segmentation (James et al , 2017). Marketers need to segment the market based on demographic, geographical and behavioral variables, thereby tailoring their marketing strategies and tactics to the target consumer segments (Sharma et al , 2020; Nugraha et al , 2022). By market segmentation, they divide the heterogeneous market into homogeneous subgroups.…”

Section: Introductionmentioning

confidence: 99%

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Discovering Islamic values: a classical grounded theory approach

Saneian

Tabataba’i-Nasab

Ardakani

et al. 2022

JIMA

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Purpose Values are both an effective variable and a powerful stimulus for consumer behavior. Values are different concepts and classifications influenced by factors such as culture and religion in different societies. This paper aims to identify the classification of values in an Islamic country’s context, Iran. Design/methodology/approach Iranian dominant values were identified through qualitative analysis and in-depth interviews with 77 interviewees. Grounded theory was used to identify theoretical categories that are derived from the interview data through the use of the constant comparative method. Findings The findings revealed three categories of hedonic, utilitarian and Islamic spiritual values, which include 10 types of values. The third value (Islamic spiritual) was identified and defined according to the Iranian Islamic religion and ideology. Interviewees expressed their values, attitudes and behaviors within the framework of their unique value system. Originality/value To the best of the authors’ knowledge, this paper is one of the first articles that pay special attention to Islamic spiritual values as an influential value category in the buying behaviors and intentions of Iranian consumers. Undoubtedly, identifying these values can be an introduction to studying behaviors influenced by values and a powerful tool for managers to predict and evaluate Islamic consumers’ behavior and lifestyles.

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Section: Generic Value Classification Studiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Discovering Islamic values: a classical grounded theory approach

Saneian

Tabataba’i-Nasab

Ardakani

et al. 2022

JIMA

View full text Add to dashboard Cite

show abstract

“…Studying the relationship between consumers' life style and consumption has become a meaningful academic topic, and various research results have been produced on specific issues related to life style, such as the relationship between life style and gender, economic income, health, and education [38][39][40][41]. It is found that there is no significant relationship between life style segmentation and product brand or country of origin when consumers make purchase decisions [42], but there are various factors that consumers consider when they make purchases. Besides branding, product attributes are also an important factor.…”

Section: The Influence Of Life Style On Consumptionmentioning

confidence: 99%

Discussion on the Purchase Factors and the User Demands of Electric Scooters from the Perspective of Consumers’ Life Style—A Case Study on Gogoro

Jia

Yang

2022

Processes

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With the development and popularization of the concept of a sustainable environment, the green energy industry represented by electric scooters has entered a vigorous development period. However, consumers are reluctant to buy electric scooters, resulting in low sales, which is limiting the development of the electric scooter industry. Therefore, from the perspective of different consumer life styles, this study explored the impact on the purchasing decisions and user demands, so as to inform design strategy for the development of a sustainable electric scooter industry. This study adopted the methods of expert interview and questionnaire survey, used the self-made consumer life style and electric scooter product attribute scale as the research tool, and carried out quantitative analysis with the help of statistical software. It showed that compared with consumers’ awareness of environmental protection, product performance is the key factor that attracts consumers to buy electric scooters, More than consumers’ awareness of environmental protection, our study showed that product performance is the primary determinate of a consumers’s decision to purchase electric scooters. The consumer of the electric scooter can be categorized into three life style groups: “brand-conscious group”, “environmental and cost saving group” and “trendy adventurers group”. Outside of the “environmental and cost savings” group, the least important attribute that drive purchasing decisions was environmental sustainability. This can also inform more effective governmental policies and education to promote greater environmental protection. Each life style consumer group prioritizes different product attributes; therefore, electric scooter manufacturers should view each group as distinct market segments and draw up different product design and marketing strategies.

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Integrating Sustainability and Cultural Sensitivity: Clustering Muslim Tourist Lifestyles in the Andaman Coastal Cluster, Thailand

Pongsakornrungsilp,

Chouykaew

et al. 2024

Sustainability

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This study explores the integration of sustainability and cultural sensitivity in clustering Muslim tourist lifestyles in the Andaman coastal region. The Muslim tourist demographic, representing a significant portion of the global population, prioritizes halal standards and Islamic attributes in their travel experiences. This research investigates the lifestyle patterns of Muslim tourists and their alignment with sustainable tourism principles, particularly in Thailand’s Andaman coastal area, known for its marine and beach tourism. A multi-method approach was employed, utilizing the AIO (Activities, Interests, and Opinions) framework for quantitative data collection through the surveys of 836 Muslim tourists, and qualitative insights from in-depth interviews and focus group discussions with local stakeholders. The study identified key lifestyle clusters: Mainstream Travelers, Experience Seekers, and Chillouts, each with specific preferences for halal services, prayer facilities, and eco-friendly accommodations. The findings underscore the importance of a tailored approach in promoting sustainable tourism that respects cultural values. Recommendations include enhancing halal-certified services, improving infrastructure for religious practices, and promoting eco-friendly tourism options. By aligning sustainability with cultural sensitivity, the Andaman coastal region can attract more Muslim tourists while preserving its environmental and cultural heritage. This research contributes to the broader discourse on sustainable tourism by emphasizing cultural sensitivity and provides practical guidelines for tourism stakeholders in the Andaman region to develop inclusive and sustainable tourism strategies.

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Lifestyle Segmentation: Mobile Phone Purchase Vis-À-Vis Consumption Decision

Cited by 3 publications

References 56 publications

Discovering Islamic values: a classical grounded theory approach

Discovering Islamic values: a classical grounded theory approach

Discussion on the Purchase Factors and the User Demands of Electric Scooters from the Perspective of Consumers’ Life Style—A Case Study on Gogoro

Integrating Sustainability and Cultural Sensitivity: Clustering Muslim Tourist Lifestyles in the Andaman Coastal Cluster, Thailand

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