Lifestyle segmentation of US food shoppers to examine organic and local food consumption

Nie, Cong; Zepeda, Lydia

doi:10.1016/j.appet.2011.03.012

Cited by 245 publications

(243 citation statements)

References 20 publications

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“…Researchers have tested and validated the FRL model in numerous countries (Buckley et al, 2007;Dimech et al, 2011;Grunert et al, 2011, Nie andZepeda, 2011;Rong-Da, 2014), confirming its suitability and validity as a useful tool for conducting research into consumers' food-related lifestyles. Notably, Bernués et al (2012) explained the drop in Spaniards' lamb meat consumption using the FRL model to segment the population of Aragón based on qualitative attributes of lamb meat and consumer attitudes and interest in convenience products.…”

Section: Introductionmentioning

confidence: 99%

Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

2016

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Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a specific type of consumer. Owing to the rapid changes in today's society, consumer lifestyle has become the ideal criterion for market segmentation. In this study, we employed the food-related lifestyle model, which scholars have shown to be suitable and valid in several countries. Using data from a survey (with 3.53% error), we segmented the Spanish food market based on consumers' food-related lifestyles. For each segment, we identified the consumer profile and analysed consumers' consumption of rabbit meat. Factor analysis and cluster analysis yielded 4 segments: (i) 'Unconcerned' (36.8% of the sample) mainly consists of male consumers. Consumers in this segment value neither the freshness nor the price/quality ratio of their food items and consume rabbit meat rarely (39.4%) or sporadically (29.3%).(ii) 'Cooks' (18.4%) predominantly consists of middle-aged women. Consumers in this segment are highly demanding and critical of the quality of food products. They like cooking and are regular consumers of rabbit meat (40.6%). (iii) 'Out-of-home consumers and convenience shoppers' (28.6%) mostly consists of consumers aged between 25 and 34 y old and contains a large proportion of upper-class consumers. Consumers in this segment prefer to eat out and consume convenience products. This segment has the second highest percentage of regular consumers of rabbit meat (36.9%). The segment also has the second highest percentage of consumers who rarely or never eat rabbit meat (43.9%). (iv) 'Rational purchaser with little interest in cooking' (16.2%) has the highest proportion of consumers aged 55 to 74 y old. Consumers in this segment have the least interest in cooking, the most interest in the purchasing process, and the lowest consumption of rabbit meat (51.1% consume little or no rabbit meat).

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Section: Introductionmentioning

confidence: 99%

Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

2016

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“…Overby and colleagues used this framework to understand wine choice in a cross-cultural context, in a comparative study between American and French consumers' wine consumption behaviors [14]. Additionally, this model has been previously shown to be a useful tool for analyzing consumer behavior in the food domain [16][17][18][19][20][21]. The current study extended on Overby and colleagues' cross cultural wine drinking [14] work by investigating wine consumption habits in an East Asian context (Taiwanese and Malaysian).…”

Section: Introduction and Overview Of The Means-end Chain Theoreticalmentioning

confidence: 68%

An Exploratory Qualitative Exploration of the Personal Values Underpinning Taiwanese and Malaysians’ Wine Consumption Behaviors

Mirosa

Tang

2016

Beverages

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Augmented buying power of East Asian consumers has resulted in increased interest in these markets. Wine is a particularly promising sector to target as the number of East Asians choosing to drink wine rises. In order to serve these markets, companies must understand factors influencing consumers' choices. The objective of this research was to understand how Taiwanese and Malaysian consumers' personal values influenced their consumption decisions about wine. The means-end chain framework and associated semi-structured interview technique, value laddering, was used to elicit consumers' preferred product attributes, the consequences of these attributes and the values that underpin these consequences. Data collection involved intercepting foreign travelers from Malaysia and Taiwan in New Zealand (20 Taiwanese and 20 Malaysian) to partake in a wine choice interview. The resulting findings are exploratory in nature. Analysis revealed the most preferred wine attributes for Taiwanese were "Price" and "Sensory Aspects"-that these attributes were linked to consequences "Financial Considerations" and "Satisfy Senses"-which in turn were linked to personal values "Self Direction" and "Achievement". For the Malaysian participants, the attribute "Sensory Aspects" of wine was most important, as was the value "Hedonism". This study adds to literature related to beverage consumption decision making by exploring cultural aspects. It also offers suggestions for practitioners interested in targeting these consumers.

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“…Good nutritional gatekeepers are capable of changing the taste preferences and eating habits of their family members by planning and preparing healthy and satisfying meals (20) . Segmenting main household food preparers based on the type of vegetables they serve may be contrasted with previous approaches of segmenting consumers based on demographic and/or psychographic variables and overall shopping tendencies (21)(22)(23) . Although the segmentation approaches employed by previous researchers generated clusters of buyers with distinct personal characteristics and/or overall shopping tendencies, application to vegetable consumption is uncertain.…”

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confidence: 99%

Assessment of heterogeneity in types of vegetables served by main household food preparers and food decision influencers

Kanetkar

Brauer

2015

Public Health Nutr.

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Objective: While vegetables are often studied as one food group, global measures may mask variation in the types and forms of vegetables preferred by different individuals. To explore preferences for and perceptions of vegetables, we assessed main food preparers based on their preparation of eight specific vegetables and mushrooms. Design: An online self-report survey. Setting: Ontario, Canada. Measures included perceived benefits and obstacles of vegetables, convenience orientation and variety seeking in meal preparation. Subjects: Of the 4517 randomly selected consumers who received the invitation, 1013 responded to the survey (22·4 % response). Data from the main food preparers were analysed (n 756). Results: Latent profile analysis indicated three segments of food preparers. More open to new recipes, the 'crucifer lover' segment (13 %) prepared and consumed substantially more Brussels sprouts, broccoli and asparagus than the other segments. Although similar to the 'average consumer' segment (54 %) in many ways, the 'frozen vegetable user' segment (33 %) used significantly more frozen vegetables than the other segments due to higher prioritization of time and convenience in meal preparation and stronger 'healthy = not tasty' perception. Perception of specific vegetables on taste, healthiness, ease of preparation and cost varied significantly across the three consumer segments. Crucifer lovers also differed with respect to shopping and cooking habits compared with the frozen vegetable users. Conclusions: The substantial heterogeneity in the types of vegetables consumed and perceptions across the three consumer segments has implications for the development of new approaches to promoting these foods.

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Lifestyle segmentation of US food shoppers to examine organic and local food consumption

Cited by 245 publications

References 20 publications

Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

An Exploratory Qualitative Exploration of the Personal Values Underpinning Taiwanese and Malaysians’ Wine Consumption Behaviors

Assessment of heterogeneity in types of vegetables served by main household food preparers and food decision influencers

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