The 1,6‐conjugate addition of nitromethane to 2‐[(1E,3E)‐4‐arylbuta‐1,3‐dien‐1‐yl]‐4H‐chromen‐4‐ones was accomplished and led mainly to the corresponding β‐(nitromethyl)chromones. (E)‐5′‐(Nitromethyl)‐3′‐styryl‐[1,1′‐biphenyl]‐2‐ol and 3′‐aryl‐2′‐nitro‐5′‐(nitromethyl)spiro[chromane‐2,1′‐cyclohexan]‐4‐one derivatives were also isolated as minor products from tandem processes, which result from the addition of a second molecule of nitromethane. The nucleophile scope was investigated with malononitrile, acetylacetone, ethyl cyanoacetate, and diethyl malonate, which gave the expected 1,6‐addition products; in the last case, it was also possible to isolate a minor product formed through a 1,8‐/1,6‐addition sequence. Computational calculations provided a rationale for the experimental reactivity of carbon nucleophiles with 2‐[(1E,3E)‐4‐arylbuta‐1,3‐dien‐1‐yl]‐4H‐chromen‐4‐ones. The further functionalization of some adducts allowed the preparation of new nitrogen‐containing heterocyclic compounds, such as new styrylpyrrolidines and new pyrazole and bis(pyrazole) derivatives.