The electro-optical properties of the chiral nematic liquid crystal cell, driven by in-plane switching and non-uniform vertical electric fields, are investigated. The Bragg reflection, threshold voltage, and helical configuration are significantly related with the chiral dopant concentration. Through the driving-mode switching, two bistable helical structures without holding voltages are developed. The behavior of voltage-and temperaturedependent light reflection associated with the helical structure transition is also revealed. A fast bistable switching response (~5 ms) is successfully achieved by the three-terminal-electrode architecture. Further, the proposed cell shows a display time of over 6 hr in the unplugged power state.