Lights, Camera, Metaverse!

Abstract

This study investigates organizations' intention to use the industrial metaverse. The unified theory of acceptance and use of technology (UTAUT) is used as an underpinning theory to examine the impact of performance expectancy, effort expectancy, social influence, and facilitation condition on the intention to use the industrial metaverse. The results of this study reveal that performance expectancy, social influence, and facilitating conditions significantly influence the intention to use the industrial metaverse. Moreover, the intention to use the industrial metaverse significantly influences organizational agility and firm performance. Further, the results of moderation hypotheses indicate that the impact of both performance expectancy and social influence on intention to use the industrial metaverse varies at high and low levels of firm innovativeness. The study's findings will enrich the metaverse literature. Further, it provides a deeper understanding of industrial metaverse adoption from a B2B perspective using the underpinnings of UTAUT. The study helps organizations understand the enablers of industrial metaverse usage intention.

Cracking the Code

“…The two factors associated with coping appraisal are self-efficacy and response cost. Self-efficacy is the confidence an individual can perform a protective behavior toward information security (Ezati Rad et al, 2021;Haag et al, 2021;Kumar et al, 2023;Maddux & Rogers, 1983;Marikyan & Papagiannidis, 2023). Employing protection-motivation theory and the theory of planned behavior, Marshall et al (2022) found that self-efficacy had a significant direct impact on security-behavior intention and an indirect impact on security behavior among university students.…”

Exploring enablers and inhibitors of AI‐enabled drones for manufacturing process audits: A mixed‐method approach

“…The wider popularity of AI‐enabled drone and their emergence into business activities have triggered a surge in the development and use in business‐to‐business (B2B) settings (Hahn, 2020; Javaid et al, 2021; Kumar et al, 2023; Kumari & Kumar, 2023; Moreno‐Jacobo et al, 2021; Ogbeibu et al, 2021; Pereira et al, 2023; Shankar et al, 2024). Drones play a crucial role in the Industry 4.0 revolution; hence, B2B organizations have started exercising drone‐enabled tasks (Iazzi et al, 2021).…”