“…Behaviours such as diet importance (Visschers et al, 2016), price orientation (Aschemann-Witzel et al, 2018), planning behaviour (Diaz-Ruiz et al, 2018;Hebrok and Boks, 2017;Stancu et al, 2016), preventive and recycling behaviours as well as environmental awareness (Diaz-Ruiz et al, 2018;Hebrok and Boks, 2017;Stancu et al, 2016) have been considered to influence household food waste generation. While the direct relationship between household food waste generation and consumer behaviour has been widely studied, other factors may impact household food waste behaviours by indirectly influencing consumer behaviour (Hebrok and Boks, 2017;Ilyuk, 2018). Researchers tend to agree that changing consumer behaviour by raising awareness and putting routine activities in a different light are key factors in enhancing the sustainability of the food chain (Evans, 2011;Wharton et al, 2014;Stancuet al, 2016;Stangherlin and Barcellos, 2018).…”