Limitless personalisation: the role of Big Data in unveiling service opportunities

Buganza, Tommaso; Trabucchi, Daniel; Pellizzoni, Elena

doi:10.1080/09537325.2019.1634252

Cited by 26 publications

(10 citation statements)

References 54 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As mentioned in the introduction, digitization is playing a relevant role in enabling a shift toward servitization (Goduscheit and Faullant, 2018; Buganza et al , 2019; Magistretti et al , 2019a). The role of digital technologies in service business transformation is undoubted (Ardolino et al , 2017; Adrodegari and Saccani, 2017; Rust and Huang, 2014).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Leveraging stakeholders’ knowledge in new service development: a dynamic approach

Pellizzoni

Trabucchi

Frattini

et al. 2020

JKM

Self Cite

View full text Add to dashboard Cite

Purpose This study aims to shed lights on the dynamics of involving and sharing knowledge with stakeholders in the process of new service development (NSD) over time. Design/methodology/approach The paper is based on a paradigmatic case focused on the development of the digital MBA program by the School of Management of Politecnico di Milano. Primary and secondary data have been largely collected and analyzed, involving multiple stakeholders of the development process. Findings This study describes how several stakeholders have been involved during the phase of the NSD process, showing two variables that ruled their involvement: the level of control exerted by the School on the stakeholders and the level of flexibility of the stakeholders. Research limitations/implications This research offers insights to the understanding of the dynamics of involving and sharing knowledge with multiple-stakeholders in NSD. From a theoretical perspective, it contributes to stakeholder theory linking it with the service management literature, highlighting the role of cyclical fluctuations in the involvement activities. Practical implications This research offers insights to managers dealing with the development of new services, offering them a novel view on how various stakeholders may be involved over time, in different moment and in different ways, to properly enhance the development process thanks to their knowledge sharing. Originality/value This paper contributes to the service management literature emphasizing the role of multiple stakeholders while providing insights and suggestions to manage the complex relationships created by their involvement and their knowledge.

show abstract

Section: Theoretical Backgroundmentioning

confidence: 99%

Leveraging stakeholders’ knowledge in new service development: a dynamic approach

Pellizzoni

Trabucchi

Frattini

et al. 2020

JKM

Self Cite

View full text Add to dashboard Cite

show abstract

“…In a stable market environment, it is not easy to gain a significant competitive advantage for manufacturing firms by focusing only on a product-focused cost leadership strategy ( Smith, 2013 ). But servitization can help manufacturers satisfy customers’ customized demands while enhancing the added value of products and customer satisfaction ( Buganza et al, 2020 ). Instead, firms often adopt conservative strategies for growth, given the many uncertainties in a volatile market environment, aiming to reduce business risk ( Wang et al, 2018 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Re-discussion of servitization strategy and firm performance

Wang

Feng

et al. 2022

Front. Psychol.

View full text Add to dashboard Cite

Servitization innovation is critical for manufacturing firms to strengthen their sustainable competitive advantage in a dynamic business environment. Current research on the relationship between servitization and firm performance has matured, but many conclusion remain divergent. That cannot only hinder the development of servitization theory, but also make manufacturers lack a scientific basis for deciding whether to develop servitization. Thus, this study aims to systematically analyze the quantitative research results in this field through Meta-analysis methods to reveal the reasons for the disagreement. After collecting 59 independent articles on servitization and firm performance, this study performed statistical analysis using Meta-analysis. Then, the relationship between servitization and firm performance was explored, as well as the effects of different potential moderating variables. The moderate positive relationship between servitization strategies and their different orientations and firm performance is found. For the moderating variables, the servitization strategy has a more significant effect on non-financial performance. And they are more correlated when there are mediator variables. The impact of firm servitization transformation in developing regions is better than in developed areas. A stable market environment is more beneficial to the servitization transformation. The transformation effect of high-tech manufacturing is better than that of traditional manufacturing. And the transformation effect of large companies is better than that of small and medium-sized companies.

show abstract

“…In this regard, the various classifications of services based on criteria as functional purpose, distribution area, presentation conditions, nature of consumption, etc. are presented in research reports as well as in reports of international organizations such as the United Nations, the World Trade Association and the Organization for Economic Cooperation and Development [5,6].…”

Section: Lntroductionmentioning

confidence: 99%

Institutional approach to classification of sustainable digital technologies in service logistics

et al. 2021

View full text Add to dashboard Cite

Industrial revolution is the trigger of the growing demand from households for consumer services, and from the other institutional units for services improving the quality of production processes. The quality of services is the factor of the competitiveness of objects at different levels of the country’s economy. In turn, logistics mediates all the processes of building a service as an intangible product. The nowadays trend of digitalization of all economic spheres is particularly relevant for logistics of the service sector. The article shows the direct and cyclical inverse role of the service sector in the modern economy in terms of its impact on the competitiveness of objects of different levels. The classification of services relevant to the research goals is given. Features of factors of competitiveness of non-material production are revealed. The role of logistics forming the competitiveness of enterprises in the non-material sphere is shown. Criteria for the classification of digital technologies of industry 4.0 in logistics of the service sector are proposed. Digital technologies involved in the sector of consumer and non-consumer services of material impact on property are presented and justified.

show abstract

Limitless personalisation: the role of Big Data in unveiling service opportunities

Cited by 26 publications

References 54 publications

Leveraging stakeholders’ knowledge in new service development: a dynamic approach

Leveraging stakeholders’ knowledge in new service development: a dynamic approach

Re-discussion of servitization strategy and firm performance

Institutional approach to classification of sustainable digital technologies in service logistics

Contact Info

Product

Resources

About