It is found that in magnetized electrostatic plasma flows the velocity shear couples ion-acoustic waves with ion-cyclotron waves and leads, under favorable conditions, to their efficient reciprocal transformations. It is shown that in a twodimensional setup this coupling has a remarkable feature: it is governed by equations that are exactly similar to the ones describing coupling of sound waves with internal gravity waves [Rogava & Mahajan: Phys. Rev. E 55, 1185] in neutral fluid flows. Using another noteworthy quantum mechanical analogy we calculate transformation coefficients and give fully analytic, quantitative description of the coupling efficiency for flows with low shearing rates. 52.35.Fp, 94.20.Bb