Linguistic Expert Creation in Online Health Practices

This contribution explores how a counselor uses requests to encourage clients to actively participate in email counseling. Applying positioning theory and relational work from interpersonal pragmatics, I answer the following research questions: How does the counselor use requests to position clients as active participants? How do affordances of the medium influence the counselor’s efforts in such requests? I analyze five naturally occurring email counseling exchanges through content and discourse analysis, adding insight from a practitioner interview. The examined requests aim to improve joint understanding, foster reflection, elicit solutions, and elicit feedback on coping techniques. Results show that the counselor uses intricate relational work that constructs clients as active participants. The counselor employs medium affordances such as asynchronicity or emoticons.

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Chapter 9. Social media influencers and #DigitalDetoxDay

Beneš Kováčová

2024

Pragmatics &Amp; Beyond New Series

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This paper presents a case study of an anti-stigma mental health campaign called Digital Detox Day, which was first organised in 2020 with the aim of encouraging people not to use social media for one day. Despite foregrounding the positive effects of digital detox, the campaign was paradoxically promoted by social media influencers (SMIs), whose popularity is contingent on an active online presence. To explore how SMIs position themselves in relation to the campaign and digital detox, a multimodal discourse analysis of 100 Instagram posts with the hashtag #DigitalDetoxDay was conducted. Having examined the functions of the multimodal semiotic resources adopted by the SMIs in this data, the paper shows that the #DigitalDetoxDay posts afford the SMIs’ self-presentation authenticity and relatability and thus do not disrupt but corroborate the characteristic image of SMIs.

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Linguistic Expert Creation in Online Health Practices

Cited by 3 publications

References 31 publications

Illness Negotiations and the Particular: Exploring Online Forum Interactions About Endometriosis

Illness Negotiations and the Particular: Exploring Online Forum Interactions About Endometriosis

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Chapter 9. Social media influencers and #DigitalDetoxDay

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