The article describes the experience of work at the Children's University of the Don State Technical University, where the author's program for the development of oral and written speech is being implemented. Fragments of lessons conducted using the technology of a pedagogical workshop are presented; a set of exercises that contribute to the formation of communicative and linguocultural consciousness when working with non-traditional means - a film text and a linguocultural diary. The linguosynergetic approach, chosen as the leading one, allows considering the model of linguistic comprehension of the language, taking into account the possibilities of the interconnected work of the human brain, nonlinearity in speech activity. It is concluded that the selected technology and teaching aids contribute to the activation of the speech-thinking activity of students.