Linking corporate reputation and shareholder value using the publication of reputation rankings

Tischer, Sven; Hildebrandt, Lutz

doi:10.1016/j.jbusres.2013.08.007

Cited by 76 publications

(52 citation statements)

References 95 publications

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“…Scholars often study CR by balancing the benefits of a strong reputation for firm performance (e.g., Roberts and Dowling 2002;Tischer and Hildebrandt 2014) and its effects on customer behavior (e.g., trust, satisfaction, loyalty; Caruana and Ewing 2010;Walsh and Beatty 2007). However, scholars have rarely analyzed CR internationally (see Table 1).…”

Section: Introductionmentioning

confidence: 99%

Explaining the differing effects of corporate reputation across nations: a multilevel analysis

Swoboda

Puchert

Morschett

2015

J. of the Acad. Mark. Sci.

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Although multinational corporations increasingly use their reputation as an important differentiation criterion, little is known about the varying effects of corporate reputation in an international context. In this study, the effects of corporate reputation across nations, particularly the moderating role of important institutional country differences, are analyzed. To provide insight into these issues, the authors refer to hierarchical data on 13,665 consumer evaluations of a multinational corporation in 40 countries. The results indicate a strong link between corporate reputation and consumers' loyalty, but this relationship is reinforced or diminished by cultural, economic, or knowledge differences between countries. These moderators represent important factors when managing corporate reputations across nations.

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Section: Introductionmentioning

confidence: 99%

Explaining the differing effects of corporate reputation across nations: a multilevel analysis

Swoboda

Puchert

Morschett

2015

J. of the Acad. Mark. Sci.

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“…Various research in the literature links market orientation with the improvement of image, due to the fact the companies are able to focus on the best strategy [104,161]. At the same time, as a result, a right market orientation could also correlate strongly with image and profitability [5,162]. Put simply, a strategy which improves image should improve profitability.…”

Section: Image and Profitabilitymentioning

confidence: 99%

CSR and the Supply Chain: Effects on the Results of the SME

Valdez-Juárez¹,

Gallardo‐Vázquez²,

Ramos-Escobar³

2018

Preprint

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Currently, companies and SMEs (small and medium enterprises) are looking to be more competitive. In order to achieve this, they are adopting new business models and strategies that allow them to move towards sustainability. Strategies such as CSR (Corporate social responsibility) and supply chain management have become essential for ensuring a company's permanence and financial consolidation. The literature has stated that the theories of Stakeholders and Sustainability are fundamental pillars for the development and sustained growth of business. The purpose of this article is to examine the effects of CSR and the SC (supply chain) on innovation, image and reputation, and in turn, their influences on profitability in SMEs. This research is based on a sample of 143 companies in the city of Guaymas Sonora, in Mexico. For the analysis and validation of the results, we used the SEM (Structural Equation Modeling) statistical technique based on the variance, through PLS (Partial Least Squares) (using SmartPLS version 3.2.6 Professional). The findings show that SMEs that develop social and sustainable practices increase their level of innovation, and improve their image, their reputation, and their financial profitability. This work contributes mainly to the development of Stakeholders and Sustainability.

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“…Regarding corporate reputation, most scholars argue that reputation is a function of organizational behavior and relationships with stakeholders (Formbrun, 1996;Kim et al, 2013), both internal and external groups, including: employees, customers, suppliers, investors and local communities (Tischer & Hildebrandt, 2014). Yet, scholars do not measure behaviors that stakeholders recall, nor the relationships nurtured with them.…”

Section: Corporate Reputation and Relationship Marketingmentioning

confidence: 99%

Proposing a Conceptual Model of Corporate Reputation Associated with Relationship Marketing and Customer Loyalty

Albassami¹,

Alqahtani²,

Saleh³

2015

IJMS

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Based on the theory of reasoned action and Money and Hillenbrand's call to study corporate reputation in light of its antecedents and consequences, this article proposes a model in which corporate reputation is a core variable. The proposed model depicts relationship marketing as an independent variable, customer loyalty as a dependent variable, and the cognitive and affective factors of corporate reputation as mediating variables. This research is a conceptual contribution to global research on corporate reputation from the perspective of its implications on building marketing strategies and the positive consequences on a firm's performance.

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Linking corporate reputation and shareholder value using the publication of reputation rankings

Cited by 76 publications

References 95 publications

Explaining the differing effects of corporate reputation across nations: a multilevel analysis

Explaining the differing effects of corporate reputation across nations: a multilevel analysis

CSR and the Supply Chain: Effects on the Results of the SME

Proposing a Conceptual Model of Corporate Reputation Associated with Relationship Marketing and Customer Loyalty

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