Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs

Setyawati, Harini Abrilia; Suroso, Agus; Adi, Pramono Hari; Helmy, Irfan

doi:10.5267/j.msl.2020.3.031

Cited by 10 publications

(6 citation statements)

References 19 publications

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“…Moreover, the disaggregate results demonstrate that eco-organizational innovations exert a more substantial effect on SMEs’ sustainable performance ( r = 0.422, p = 0.000) than eco-process innovation ( r = 0.405, p = 0.000), eco-product innovation ( r = 0.349, p = 0.000), and eco-marketing innovation ( r = 0.314, p = 0.000). Therefore, SMEs endeavors toward restructuring, renewing, and redesigning organizational procedures, systems, or routines to generate eco-innovation tend to substantially enhance their sustainable performance (Geng et al ., 2021; Setyawati et al ., 2020).…”

Section: Resultsmentioning

confidence: 99%

Eco-innovation and SMEs’ sustainable performance: a meta-analysis

Oduro

2024

EJIM

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PurposeThe study aims to build upon the Resource-based view of the firm (RBV) and Dynamic Capability Theory (DCT) to perform a meta-analysis on the eco-innovation/SMEs’ sustainable performance relationship.Design/methodology/approachEmploying a psychometric meta-analytic approach with a random-effects model, the study examines a sample of 134,841 SMEs covering 99 studies and 233 study effects. Subgroup and meta-regression analysis were used to test the study`s hypotheses in Comprehensive Meta-Analysis (CMA) statistical software.FindingsResults unveil that the average impact of eco-innovation on SMEs` sustainable performance is positively significant but moderate. Moreover, it was found that eco-process, eco-product, eco-organizational, and eco-marketing innovations positively influence SMEs’ sustainable performance, but the impact of eco-organizational innovation is the strongest. Findings further reveal that eco-innovation positively influences economic, social, and environmental performance, but its effect on social performance is the largest. Moreover, our findings reveal that contextual factors, including industry type, culture, industry intensity, global sustainable competitive index, and human development index, moderate the eco-innovation/SMEs’ sustainable performance relationship. Lastly, methodological factors, namely sampling technique, study type, and publication status, account for study-study variance.Practical implicationsOur findings imply that investing in eco-innovation is worthwhile for SMEs. Therefore, CEOs/managers of SMEs must adopt eco-innovation initiatives by establishing a sustainability vision, developing employee environmental development and training, building a stakeholder management system, and promoting employee engagement in sustainability activities.Originality/valueThe study develops a holistic conceptual framework to consolidate the distinct types of eco-innovation and their association with the sustainable performance of SMEs for the first time in this research stream, thereby resolving the anecdotal results and synthesizing the fragmented literature across culture, discipline, and contexts.

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Section: Resultsmentioning

confidence: 99%

Eco-innovation and SMEs’ sustainable performance: a meta-analysis

Oduro

2024

EJIM

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“…In this case, the conclusions follow from the findings and give the existing relationship between various variables [81]. The results are then used for decision-making and the development of strategic frameworks that can be used to initiate change [82].…”

Section: Discussionmentioning

confidence: 99%

An Empirical Study of How Both Environmental Awareness and Interest in Artwork Can Be Incorporated into the Interior Design of Urban Hotels

Kim

Kang

2022

Sustainability

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Prior studies on urban hotel service settings show that the positive response to the lobby artwork and interior design in a hotel is a performance determinant since it directly impacts the orientation of green customers’ preferences who form a significant part of the primary and secondary consumers outcome of emotional satisfaction. In addition, it elaborates on the importance of marketing strategy based on hotel interior design for urban hotels intending to increase customer loyalty. For this reason, the present study collected a total of 330 South Korean participants to identify the mediating role of hotel lobby interior design and artworks between green customers’ preferences and hotel loyalty. The survey instrument designed for the current study included 15 questions to test the hypotheses and a path analysis using AMOS 24.0 was conducted as the main tool to determine the relationship key factors. According to our statistical findings, it is acceptable to relate the customers’ environmental awareness with interest in artwork in the hotel lobby due to the first impression created. The artwork gives a general perception of the value and quality that the consumer is likely to gain by interacting with the available products and services. It is also valid to indicate that the customers’ environmental awareness closely relates to their preference for interior design to develop customer loyalty. Therefore, we conclude that the environmental awareness and hotel loyalty factors impact the marketing strategy and segmentation process used for the urban hotels that deal with green customers with unique and exclusive needs.

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“…Second, a recent studies on pro-environmental behaviour ( Bhuian et al, 2018 ; Soomro, 2019 ) suggested that the moderating role of Islamic religiosity should be considered in the context of the relationships between the antecedents of TPB and consumers’ purchase intentions towards eco-friendly products. Moreover, researchers in the fields of marketing and consumer behaviour agree that the concept of Islamic religiosity is significant in thoroughly explicating pro-environmental consumer behaviour ( Setyawati et al, 2020 ; Nickerson et al, 2022 ). However, very little research has been specifically concerned with demonstrating the role of religiosity in non-western contexts, i.e., Malaysia and Pakistan ( Wang et al, 2020a ).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study

et al. 2022

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Climate change has increasingly been recognised and associated with consumer behaviour: Practitioners are developing their strategies to reduce environmental degradation while increasing the management of sustainable consumption; it needs to better understand consumer attitudes and eco-friendly factors about the issue. Therefore, the current study focused to understand the effects of pro-environmental factors on individuals’ environmental attitudes (purchase behaviour towards products with recycled packaging) through the lens of theory of planned behaviour in a cross-cultural setting. Moreover, present research focuses on the moderating role that religiosity plays in causal pathways between certain determinants (attitude, subjective norms, and perceived behavioural control) and intentions in this context. A multi-wave time-lagged research design was employed in this study, and university students from two developing countries were surveyed (N = 324, 266). The findings revealed pronounced similarities between the two examined countries. Overwhelmingly, pro-environmental factors examined (environmental values, environmental knowledge, and environmental concern) were found to be positively related to attitude formation. Further results showed that attitude and subjective norms are significant predictors of the intention to purchase products with recycled packaging. Moreover, with the exception of perceived behavioural control, religiosity moderates the relationships between all the determinants of TPB and intention to purchase recycled packaged products. Present study offers insightful implications to management of these emerging and/or similar cultural markets regarding customer value for green products. Using TPB, present study broadened and deepen extant stream of literature on consumption of recycled packaged products in two highly emerging markets; Pakistan and Malaysia.

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Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs

Cited by 10 publications

References 19 publications

Eco-innovation and SMEs’ sustainable performance: a meta-analysis

Eco-innovation and SMEs’ sustainable performance: a meta-analysis

An Empirical Study of How Both Environmental Awareness and Interest in Artwork Can Be Incorporated into the Interior Design of Urban Hotels

Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study

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