“…Data from PPGIS captured a higher diversity of values compared to Flickr, with domestic visitors appreciating cultural, hunting and fishing, and gathering values more than international visitors, who mapped more values related to recreation, wilderness and clean water. The attachment of different groups of people to a place can be key to understand nature qualities that need to be managed, and to discern management actions to avoid conflicts among users (Fagerholm et al, 2019; Gundersen, Mehmetoglu, Vistad, & Andersen, 2015). The difference in mapped NCP can also be indicative of more deeply rooted cultural differences, as determined, for example, by the country one resides in Brown et al (2015).…”