Global food consumption data (OECD, 2019) clearly indicate that meat and meat products are and will continue to be one of the key components of the human diet. Similarly to other groups of food products, the popularity of various meat types varies both locally and globally. Poultry, pork, and beef are generally most popular (OECD, 2019). Other types of meat (mutton/lamb, horse meat, rabbit meat, goat meat, and game meat) are far less frequently consumed. However, the popularity of "alternative" meats is on the rise (Hicks, Knowles, & Farouk, 2018) due to growing levels of nutritional awareness among consumers, higher levels of education, increased supply of different types of meat, as well as greater availability of information about food quality and the influence of nutrition on health. The group of "niche" meats includes the meat harvested from wild animals. In the English-language literature, the flesh of wild animals generally falls into two categories based on its origin (Costa, Mafra, Oliveira, & Amaral, 2016): game which is the meat of animals living in the wild, and venison which is the meat of farmed animals of the family Cervidae. Wild animals other than deer, including game birds such as pheasants (Phasianus colchicus), are also kept in captivity and raised on farms. Pheasants can be raised in amateur aviaries and on commercial farms. Pheasants are farmed for several purposes. Some birds are introduced to natural habitats to increase or supplement wild populations (Santilli & Bagliacca, 2008). Pheasant populations have declined due to hunting, poaching, and predator pressure, as well as disease, environmental pollution, and habitat change (Coates et al., 2017). Captive-reared pheasants are also released for organized shooting