Organization theorists have predominantly studied identity and organizing within the managed work organization. This frames organization as a structure within which identity work occurs, often as a means of managerial control. In our paper our contribution is to develop the concept of individuation pursued through prefigurative practices within alternative organizing to reframe this relation. We combine recent scholarship on alternative organizations and new social movements to provide a theoretical grounding for an ethnographic study of the prefigurative organizing practices and related identity work of an alternative group in a UK city. We argue that in such groups, identity, organizing and politics become a purposeful set of integrated processes aimed at the creation of new forms of life in the here and now, thus organizing is politics is identity. Our study presents a number of challenges and possibilities to scholars of organization, enabling them to extend their understanding of organization and identity in the contemporary world.
Vignette 1: An introduction to the Midtown alternative sceneOn a cold and windswept evening in March we gathered at a small organic wholefood co-operative shop amongst insalubrious takeaways in one of the scruffier parts of Midtown. As we arrived, greetings were called, mugs of tea made, and soon 25 people were crammed into the room. Although a public meeting, many participants already knew each other. The 'formal' part of the evening began when those who had initiated the meeting, including Author 2, explained that they wanted to bring likeminded people together to forge closer ties and foster joint action. Each of us explained who we were, why we were there, and what group we belonged to (if any). This was 1 recorded on flip charts and minuted for later distribution. Although membership overlapped considerably, there were around twenty groups including environmental organizations, radical political parties, local activist groups, alternative food and craft retailing, arts and music groups; many belonged to several of these groups simultaneously.Most were young (between 25 and 40) and their appearance often reflected alternative youth sub-cultural norms -a 'hippyish' look for women, dreadlocks and goatee beards for men, although older attendees wore jumpers, t-shirts and jeans. Everyone seemed happy at a slightly ironic self-description of 'alternative', though deciding what this meant became a major debate. All agreed that it implied non-commercial and non-consumerist values with social/political/ethical aims and consensual democratic organizing. Concerns emerged about how difficult this was in practice, often due to lack of money or time.Despite the need for money, some argued that paid work or grants undermined autonomy and self-sufficiency. Whilst a few had full time jobs (usually in the public sector or with charities), many kept paid work to the minimum, desiring to live entirely 'off-grid'. Most wanted to engage with 'the community' to further political aims and t...