Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern

The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance

“…In this study, we focus on creating alternative understandings to the mainstream medical discourse of menopause associated with decline within the Western cultural context. We employ a feminist literary criticism approach (Fowler et al, 2022) to interpret the narratives of women's experiences of menopause and unravel multiple threads of meaning. Feminist literary criticism has been used in advertising and consumer research by scholars such as Barbara Stern (1989Stern ( , 1992.…”

“…Feminist literary criticism has been used in advertising and consumer research by scholars such as Barbara Stern (1989Stern ( , 1992. It consists of a close reading of a text to reveal its meaning, followed by deconstruction to explore both hidden assumptions and other non-hegemonic cultural influences (Fowler et al, 2022).…”

“…We emphasize how the Western cultural discourse of decline contributes to women's vulnerability in organizations, and consequently, the urgent need to change this trend. Utilizing a feminist literary criticism approach (Fowler et al, 2022), we interpret women's testimonies of menopause from The Guardian through a dialog with three feminist writings of Woolf, Kristeva, and Mead and highlight salient contemporary issues of the energizing experience of menopause. Finally, we discuss our theorization of "the dialectic of zest," an oscillation between conformity and liberation for women, and invite organizations to extend their social imaginaries beyond medicalized perspectives and coping views.…”

Analysis of Ancient Literary Creation and Literary Criticism in the Information Age

“…Literature [11] argues that Romanian literary creation and criticism should be studied as a separate field and that it needs to be improved in terms of quality and level through the development of a terminological database. Literature [12] explores and analyzes advertising literary criticism, as well as examines the relevance of advertising literary narratives, in the hope of substituting advertising literary criticism in the discipline of marketing. Literature [13] argues that digital literature brings great pressure and opportunity to modern literary creation and criticism, causing literary experts to study digital literary criticism, aiming to reveal the new perspective critical process presented by digital literature.…”