2009
DOI: 10.1108/00242530910969802
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Literary patronage in Medieval England, 1350‐1550

Abstract: PurposeThe purpose of this paper is to describe the change literary patronage underwent in England after the introduction of print, and attempt to explain the causes for the shift.Design/methodology/approachProvides a historical review of the period.FindingsThe practice became more of a marketing tool in bookmaking. The patronage of printed books was one of endorsement. It was a patronage that came from the use of a prestigious or powerful name, not from the financial support of a wealthy personage. Literary p… Show more

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Cited by 3 publications
(1 citation statement)
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“…Publishers used patrons' names to promote books' sales to a general readership, rather than to signal actual patronage. 157 Although the patronage system still offered some social and political benefits, the emerging authority of the author and the importance of the reader-especially the "educated 'Gentlemen'" becoming the real socio-literary center of culture-ultimately eclipsed the patron. 158 By the mid-eighteenth century, the transition was almost complete.…”
Section: F Guez De Balzac Gracefulness and Interpersonal Relationsmentioning
confidence: 99%
“…Publishers used patrons' names to promote books' sales to a general readership, rather than to signal actual patronage. 157 Although the patronage system still offered some social and political benefits, the emerging authority of the author and the importance of the reader-especially the "educated 'Gentlemen'" becoming the real socio-literary center of culture-ultimately eclipsed the patron. 158 By the mid-eighteenth century, the transition was almost complete.…”
Section: F Guez De Balzac Gracefulness and Interpersonal Relationsmentioning
confidence: 99%