Literasi Aspek Pemasaran pada UKM “Nabil Collection”

Abstract

Background: “Nabil Collection” are SMEs affected by restrictions on activities outside the home. SME “Nabil Collection” has been selling its shirt products conventionally so that when there is a policy of limiting activities outside the home, the sales of their products decrease. This literacy is carried out so that the SME “Nabil Collection” has the ability to do product packaging, the importance of trademarks and choose the right marketing media according to the product market target. Method: Literacy for SME owners “Nabil Collection” by providing modules on the marketing aspects of shirt products. Result: increased knowledge of “Nabil Collection” SME owners about product packaging, trademarks and online marketing media with social media. Conclusions: This literacy aspect of marketing increases the knowledge of “Nabil Collection” SME owners knowing more creative product packaging, realizing the importance of trademarks, more competitive shirt product prices and trying alternative social media-based marketing media to increase product sales during the time of restrictions on activities outside the home.

Has the Covid-19 Pandemic Accelerated the Digital Transformation of Micro, Small and Medium-Sized Enterprises in Indonesia?

“…In addition, various parties like the government, academics, and other practitioners in Indonesia have been trying to improve the MSMEs' competence and literacy in the field of digital marketing, primarily social media. For example, conducting the training of MSMEs through the hybrid method, incentive assistance with MSMEs, the ABCD method (Asset-Based Community Development) and promotion strategies through social media (Veranita et al, 2021;Ridwan et al, 2021;Rizkandini et al, 2021;Madusari et al, 2021). The results of this training and assistance show that the digital literacy programme for social media provided to MSMEs during the pandemic has increased MSMEs' digital capabilities, denoted as an MSME understanding the skills needed for operating social media, interpreting its business cores in digital format, and informing consumers in the high category (Asy'ari, 2019;Roosinda et al, 2021;Zahro, 2022).…”