Literasi Media Digital Pada Komunitas Pariwisata di Kawasan Danau Toba

Pratama, Yohanssen; Sinaga, Arnaldo Marulitua; Sianturi, Riyanthi Angrainy; Situmorang, Verawaty

doi:10.24843/jumpa.2021.v08.i01.p13

Cited by 4 publications

(5 citation statements)

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“…Many studies have been conducted on digital literacy in the context of tourism, including a research study on digital media literacy in the tourism community in the Lake Toba area (Pratama et al, 2021). The results of this study show that digital literacy in the tourism community around Lake Toba is at a moderate level; the tourism community in rural areas has not been able to fully utilize communication technology in managing tourism.…”

Section: Introductionmentioning

confidence: 81%

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Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency

Pradana,

Arifputri,

Haqqu

2024

j.komun.

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Cubuntu tourist village in Kuningan Regency is an outstanding tourist village actively participating in digital promotion. The success of digital tourism promotion is closely related to the digital literacy skills of tourist village managers. This study aims to analyze the digital literacy of the Cibuntu village tourism awareness group (Pokdarwis) in digital promotion activities. The research method used is qualitative with a case study design. Data were obtained from interviews with four members of the Pokdarwis of Cibuntu village in the field of promotional media and observation of the Cibuntu village promotional media. The results showed that the digital literacy of Pokdarwis Cibuntu village has various aspects of digital skills, including information literacy, communication, and collaboration skills, the ability to develop digital content creation, and the ability to secure digital data. Meanwhile, the ability to solve problems using digital technology has not been able to be done, and the ability to create digital content has been done, but not entirely. The contribution of this research shows that the digital literacy skills possessed by the Pokdarwis of Cibuntu village are learned independently through content on social media. The findings are a consideration for tourism village managers in other regions to encourage Pokdarwis members to learn independently about digital promotion activities amid the wealth of information on social media.

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Section: Introductionmentioning

confidence: 81%

“…This finding is consistent with previous findings that digital literacy in the aspect of information literacy has been able to be carried out by various communities. (Pratama et al, 2021;Puspitasari et al, 2022;Windyaningrum et al, 2023).…”

Section: Information Literacymentioning

confidence: 99%

Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency

Pradana,

Arifputri,

Haqqu

2024

j.komun.

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“…Keindahan alam Kawasan Danau Toba telah menjadikan sektor pariwisata sebagai sumber pendapatan daerah. Kawasan Toba yang memiliki wilayah yang luas dan potensi yang masih sangat besar untuk dikembangkan perlu dikembangkan dengan konsep berbasis masyarakat yang saling terintegrasi [1]. Hubungan antar wilayah di Kawasan Danau Toba mampu memaksimalkan pemanfaatan dan pemasaran potensi kekayaan alam, budaya, hingga sejarah yang ada di Danau Toba.…”

Section: Pendahuluanunclassified

Pengembangan Aplikasi Web Pariwisata Danau Toba Berbasis Komunitas (Visit Toba)

Pratama¹,

Sianturi

Tampubolon

et al. 2022

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Masalah yang dihadapi oleh beberapa daerah tujuan wisata di Kawasan Danau Toba adalah belum maksimalnya branding dengan menggunakan media digital. Pada penelitian ini kami memiliki tujuan melakukan pembangunan aplikasi community based tourism (CBT) VisitToba untuk mengembangkan potensi pariwisata Kawasan di Danau Toba melalui digitalisasi dengan konsep pemberdayaan komunitas masyarakat, meningkatkan kualitas pariwisata dan ekonomi masyarakat pelaku wisata di kawasan Danau Toba. Aplikasi Visit Toba diharapkan dapat menjadi wadah bagi berkembangnya usaha kecil dan menengah lokal sebagai pendukung pariwisata, di mana para pelaku wisata dapat memanfaatkan fitur yang ada di aplikasi ini untuk dapat saling berkolaborasi membuat suatu paket wisata. Meningkatnya partisipasi masyarakat dalam upaya mengembangkan dan memperkuat pariwisata kawasan Danau Toba adalah hasil yang diharapkan dengan adanya aplikasi ini, sehingga terjalin kemitraan antara pengusaha-pengusaha pariwisata di kawasan Danau Toba dengan adanya paket wisata yang disediakan. Aplikasi yang dibangun menggunakan model Waterfall dan telah lulus tahap pengujian sehingga hasil dalam bentuk website sudah dapat diimplementasikan pada kawasan Danau Toba.

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“…The tourism industry can provide a high contribution to the economy of a country. This can be done through an important role in creating new jobs and investment, tourism activities can change land use and economic structure [1]. World organizations such as the United Nations and the World Tourism Organization (WTO), state that tourism is part of the dimensions of human life regarding social and economic activities.…”

Section: Introductionmentioning

confidence: 99%

Development of Tourist Village Website to Increase Tourism in Lake Toba

Sianturi

Pratama

Situmorang

et al. 2022

ijics

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Currently, the Lake Toba area is included in one of the 10 priority tourism destination locations, so there are challenges to make changes to world tourism trends that utilize digital technology. So that several strategies must be carried out to capture these opportunities, one of which is through digitalization. For this reason, the development of a tourist village website in the Lake Toba area needs to be carried out to be able to take advantage of digital technology as a promotional media. The method applied in developing a tourist village website is the waterfall. The reason for implementing the waterfall method in developing a tourist village website is because all the requirements obtained from the client are clear and there are no more changes in the middle of implementation. The website displays good photography works and is equipped with the concept of story-telling. In addition to obtaining information about tourism in the Lake Toba area, the community can be directly involved as actors in tourism activities. Thus, a website manager will be formed in each tourist village of the Lake Toba Region. From the results of the development, it was found that the community's introduction to tourist villages in Lake Toba is increasing

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Literasi Media Digital Pada Komunitas Pariwisata di Kawasan Danau Toba

Cited by 4 publications

References 0 publications

Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency

Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency

Pengembangan Aplikasi Web Pariwisata Danau Toba Berbasis Komunitas (Visit Toba)

Development of Tourist Village Website to Increase Tourism in Lake Toba

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