“…Based on the literature review and the discussion above, the researcher determines the framework of thinking as follows: This article discusses Green Purchasing Behavior: Preferences, Attitudes and Social Values. There are other factors that influence Green Purchasing Behavior, including: 1) Consumer Confidence: (Faeni et al, 2019), (F. , (Arfian et al, 2020), (Mahaputra & Saputra, 2021a), (Sudiantini & Saputra, 2022), (Mahaputra, 2022), (Alexander & Lestari, 2017), (Bukhari, 2021), (Ramadhan & Bukhari, 2020). 2) Environmental Knowledge: (Dwinarko, D., Sulistyanto, A., Widodo, A., & Mujab, 2021), (F. Saputra & Mahaputra, 2022c), (Merida & Fitriyana, 2019), (Nugraha & Bangun, 2022), (A.…”