2023
DOI: 10.53067/ijomral.v2i3.114
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Literature Review the Existence of Marketing Products

Hafidz Hanafiah

Abstract: Marketing is part of management science that studies the activities of marketing products or services starting from planning, managing, implementing, controlling, to evaluating processes to meet the needs of the objectives of a particular company organization. One of them is the 4P marketing concept, namely Product, Pricing, Promotion, and Place. Product is one of the marketing concepts, something goods or services that can be bought and sold. Something that is complex, visible or invisible, in which there are… Show more

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