“…KEYWORDS applied discourse theory, discursive analytic, Foucault, post-structuralism, tourism and heritage research 1 | INTRODUCTION Developments over recent decades in areas such as textual linguistics and, more broadly, in the interdisciplinary study of discourse offer great potential in terms of their application to analyses of a range of research contexts where the aim is to understand the uses and implications of texts. As part of this movement, discourse analysis that follows the work of Michel Foucault has evolved as a useful methodology in specific enquiry, not only in disciplines such as healthcare (Fadyl, Nicholls, & McPherson, 2013) but also in cultural studies and tourism (see O'Donnell & Spires, 2012;Wight, 2016).…”