Live Streaming of E-Commerce in China: Evidence from Impulsive Chinese Tea Purchases

Jing, Wu; Loang, Ooi Kok

doi:10.1007/978-3-031-65203-5_91

Studies in Systems, Decision and Control

2024

DOI: 10.1007/978-3-031-65203-5_91

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Live Streaming of E-Commerce in China: Evidence from Impulsive Chinese Tea Purchases

Wu Jing,

Ooi Kok Loang

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Cited by 2 publications

References 26 publications

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Investor Biases and Reaction Dynamics Exploring the Psychological Mechanisms Behind Market Fluctuations

Ze,

Loang

2024

Advances in Finance, Accounting, and Economics

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This study explores the psychological mechanisms driving market fluctuations, focusing on how cognitive biases, such as investor sentiment, confirmation bias, risk perception, and the anchoring effect, contribute to market overreaction. By analyzing the interplay between these biases, the research challenges traditional financial theories like the Efficient Market Hypothesis (EMH) and highlights the behavioral influences that lead to excessive market volatility. The findings suggest that investor psychology plays a critical role in market inefficiencies, with emotions such as fear and greed leading to irrational decision-making. The study emphasizes the need for regulatory measures and investor education to mitigate the impact of these biases, ensuring more stable financial markets.

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Investor Biases and Reaction Dynamics Exploring the Psychological Mechanisms Behind Market Fluctuations

Ze,

Loang

2024

Advances in Finance, Accounting, and Economics

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The Role of Heuristics in Shaping Investment Strategies Analyzing Bias-Driven Decision-Making in Volatile Markets

Xing

2024

Advances in Finance, Accounting, and Economics

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This study examines the role of heuristics in shaping investment strategies, particularly during periods of market volatility. It explores how cognitive shortcuts, such as the representativeness and availability heuristics, confirmation bias, and mental accounting, influence investor decision-making in uncertain financial environments. The findings highlight that while heuristics can streamline decisions under pressure, they often lead to systematic biases that distort investment outcomes. The study underscores the importance of understanding these biases for developing more resilient strategies and suggests that addressing these cognitive tendencies can improve both individual investor behavior and broader market stability.

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Live Streaming of E-Commerce in China: Evidence from Impulsive Chinese Tea Purchases

Cited by 2 publications

References 26 publications

Investor Biases and Reaction Dynamics Exploring the Psychological Mechanisms Behind Market Fluctuations

Investor Biases and Reaction Dynamics Exploring the Psychological Mechanisms Behind Market Fluctuations

The Role of Heuristics in Shaping Investment Strategies Analyzing Bias-Driven Decision-Making in Volatile Markets

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