Reduced exposure to solar radiation, leading to a de�ciency of vitamin D and hence impaired innate immunity, has been suggested as a trigger for in�uen�a viral replication and as an explanation of seasonal in�uen�a. Although this hypothesis accounts for many unexplained facts about the epidemiology of in�uen�a, gaps remain in understanding the pathogenesis and manifestations of the disease. Several observations suggest a role for vitamin A compounds (retinoids) in the disease. is paper presents a new model of the etiopathogenesis of in�uen�a, suggesting that host resistance and susceptibility depend importantly on the ratio of vitamin D to vitamin A activity. Retinoid concentrations within normal physiological limits appear to inhibit in�uen�a pathogenesis whereas higher background concentrations (i.e., very low vitamin D : A ratios) increase the risk of severe complications of the disease. ere is also evidence that in�uen�a-induced or preexisting liver disease, diabetes, and obesity worsen the severity of infection, possibly via liver dysfunction and alterations in retinoid metabolism. e model could be tested by determining the presence of retinoids in the secretions of patients with in�uen�a and by studies of retinoid pro�les in patients and controls. Potential strategies for prevention and treatment are discussed.