Lives or livelihood: Insights from locked-down India due to COVID19

Sharma, Gagan Deep; Mahendru, Mandeep

doi:10.1016/j.ssaho.2020.100036

Cited by 45 publications

(29 citation statements)

References 5 publications

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“…The pandemic's effect is worsening due to global climate changes ( Sharma et al, 2020 ; Sharma & Mahendru, 2020 ; Sharma, Talan, Srivastava, Yadav, & Chopra, 2020 ). Crossley (2020) studies the connection between pandemic and climate change and explores how the damage done to the environment can be repaired and can be attached to ecological grief.…”

Section: Thematic Discussionmentioning

confidence: 99%

“…Given the high speed of transmission of the novel coronavirus (SARS-CoV-2), governments worldwide have had no other option but to impose lockdowns. The spread of the virus has severely threatened lives, and measures such as lockdowns have posed a critical risk to the masses' livelihoods ( Sharma & Mahendru, 2020 ). The economic shocks of the pandemic are being observed across all industries and sectors worldwide.…”

Section: Introductionmentioning

confidence: 99%

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Reviving tourism industry post-COVID-19: A resilience-based framework

Sharma

Thomas

Paul

2021

Tourism Management Perspectives

Self Cite

622

364

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The COVID-19 pandemic struck the tourism industry severely. Based on the review of 35 papers that studied the tourism industry in the wake of the pandemic, we propose a resilience-based framework for reviving the global tourism industry post-COVID-19. Our framework outlines four prominent factors for building resilience in the industry: government response, technology innovation, local belongingness, and consumer and employee confidence. We argue that using such inclusive resilience; the tourism industry may transform into a new global economic order characterized by sustainable tourism, society's well-being, climate action, and the involvement of local communities. We also offer directions for future research in the area.

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Section: Thematic Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Reviving tourism industry post-COVID-19: A resilience-based framework

Sharma

Thomas

Paul

2021

Tourism Management Perspectives

Self Cite

622

364

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“…The unemployment rate increased to 19% after a month of lockdown and overall unemployment was 26% across India by 24th April. Hence, the lockdown has a havoc impact on small, medium, and large enterprises of the country, which led to no job and economic downturn condition [ 52 ].…”

Section: Indian Scenario For Covid-19mentioning

confidence: 99%

How India is dealing with COVID-19 pandemic

Ghosh

Nundy

Mallick

2020

Sensors International

180

115

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India, which has the second-largest population in the world is suffering severely from COVID-19 disease. By May 18th, India investigated ∼1 lakh (0.1million) infected cases from COVID-19, and as of 11th July the cases equalled 8 lakhs. Social distancing and lockdown rules were employed in India, which however had an additional impact on the economy, human living, and environment. Where a negative impact was observed for the economy and human life, the environment got a positive one. How India dealt and can potentially deal with these three factors during and post COVID-19 situation has been discussed here.

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“…No doubt, the lockdown has affected every stratum of Indian society and has hampered the economic growth of the country. Sharma & Mahendru (2020) suggested it would leave a lasting impact on the Indian economy. The lockdown also has societal as well as psychological repercussions, as indicated by Herat (2020).…”

Section: Deloittementioning

confidence: 99%

Working from Home/In Quarantine: Commodifying COVID-19 “lockdown” period in India.

Kumar¹,

Maurya²

2020

Preprint

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<p>In this paper, we are examining the sponsored advertisement posts/regular post on Facebook of a few business enterprises based in India to promote their products during first two phases of COVID-19 lockdown period. As a marketing and product promotion strategy, many business companies use social media platforms like Facebook and others to advertise their product through quick sponsored posts from time to time. As the use of social media has increased during the lockdown period when people are spending their whole time at home for a more extended period, these sponsored posts are more likely to be hit by the viewers. The present paper studies the contents of select sponsored posts/regular posts on Facebook to show how the “lockdown” period created atmospherics for E-commerce businesses. It also argues that by using topical words and phrases like “quarantine” and “work from home” respectively, as a tempting marketing strategy, the capitalist enterprises are using this time of distress, global misery and tribulation, for promoting their business. </p>

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Lives or livelihood: Insights from locked-down India due to COVID19

Cited by 45 publications

References 5 publications

Reviving tourism industry post-COVID-19: A resilience-based framework

Reviving tourism industry post-COVID-19: A resilience-based framework

How India is dealing with COVID-19 pandemic

Working from Home/In Quarantine: Commodifying COVID-19 “lockdown” period in India.

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