Living as a nursing college students in Korea

Kim, Jung-ae

doi:10.17703/ijact.2016.4.3.20

Cited by 1 publication

(1 citation statement)

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“…This is important so that the stories told can be tailored to the intended audience. Several empirical studies related to the application of storytelling methods in marketing aspects, in a study conducted by Kim (2020) entitled "Storytelling Marketing Strategy based on Utopian Value" states the results of the study that the value of fantasy and consumption in a product has given a certain meaning to individual identities such as taste or value can be revealed. In research conducted by Mora, et al (2019) entitled "Contribution of storytelling for the creation of emotional marketing in a company of purified water of bahia de Caraquez, Ecuador 2019".…”

Section: Introductionmentioning

confidence: 99%

Application of the Storytelling Method in a Service Company to Provide Client Satisfaction: A Study on Sibambo Studio House Architecture Bureau

Abdulloh,

Putri

2023

Ekonomis

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This research aims to analyze the application of the storytelling method in service companies in providing satisfaction to clients, a case study at the House Architecture Bureau with the brand name Sibambo Studio. A descriptive qualitative method with a case study approach is used in this research to describe in detail how storytelling can be used as an effective communication tool between service companies and clients. This research involved interviews with employees and clients of Sibambo Studio's House Architecture Bureau, observation, and documentation analysis to obtain data and information related to the application of the storytelling method which was then explained by research informants including the marketing team (chief marketing officer and sales marketing), architect team (architect in charge and interior architect) and service user clients. The data analysis process was carried out through data reduction, data presentation, and summarizing the results. The research findings show that the application of the storytelling method has a positive impact on client satisfaction. In this context, storytelling is used as a tool to communicate values in the design by adjusting the needs and expectations of the client. Stories that are translated into appropriate designs and detailed explanations help describe the experience desired by the client. Through stories, clients can feel more involved in their home design process and feel heard by the company. This affects how high the client's level of satisfaction, trust, and emotional bond with the company is.

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Section: Introductionmentioning

confidence: 99%