Living Dolls: The Fashion Model in Australia

Maynard, Margaret

doi:10.1111/j.0022-3840.1999.3301_191.x

Cited by 4 publications

(3 citation statements)

References 3 publications

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“…Marketers claim thinner models sell more products, even though they often have the effect of increasing body dissatisfaction among males and females after viewing advertisements with thin models (Aagerup & Scharf, 2018). The argument has been made thinner models for women and lean, muscular models for men are associated with happiness, popularity, and overall increased social capital (Maynard, 1999;Polonsky & Kareklas, 2010). Excess body weight or fatness is stereotypically associated with laziness, stupidity and lack of self-discipline (Maynard, 1999).…”

Section: Impact Of Models In Advertising On Consumers Perceptions Of ...mentioning

confidence: 99%

“…The argument has been made thinner models for women and lean, muscular models for men are associated with happiness, popularity, and overall increased social capital (Maynard, 1999;Polonsky & Kareklas, 2010). Excess body weight or fatness is stereotypically associated with laziness, stupidity and lack of self-discipline (Maynard, 1999).…”

Section: Impact Of Models In Advertising On Consumers Perceptions Of ...mentioning

confidence: 99%

“…It represents discipline and achievement over the body. A plus size body is representative of someone who has failed their "body project" (Maynard, 1999). They have lost control over their bodies and, as a result, the social capital associated with discipline over the body.…”

Section: Bourdieu: Social Capital and The Bodymentioning

confidence: 99%

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Plus-size men: Perceptions of available clothing and models used to market the clothing

Thompson¹

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Section: Impact Of Models In Advertising On Consumers Perceptions Of ...mentioning

confidence: 99%

Section: Impact Of Models In Advertising On Consumers Perceptions Of ...mentioning

confidence: 99%

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Plus-size men: Perceptions of available clothing and models used to market the clothing

Thompson¹

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“You don't train for a marathon sitting on the couch”: Performances of pregnancy ‘fitness’ and ‘good’ motherhood in Melbourne, Australia

Nash

2011

Women's Studies International Forum

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Fashion model profiles: the intersection of self, ideal and preferred

Sharif

Raza

Das

2018

APJML

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Purpose The purpose of this paper is to understand how young female fashion consumers assessed the facial attractiveness of an advertising model. The study focused on the consumers exposed to both local and foreign fashion advertising. Design/methodology/approach The study sample consisted of 161 young female (18-30 years old) university students from the State of Qatar. A research questionnaire was designed to assess the perceptions of young Qatari females toward the facial features of a cluster of international fashion models representing a variety of looks. Due to the cultural sensitivity of the research topic, data were collected online using SurveyMonkey. Apart from the key demographics, the research questionnaire captured the respondent’s own self-assessed facial profile, an ideal facial profile, and the facial profile of the most preferred model from a set of choices. The authors analyze the similarities and differences between the three profiles collected from each respondent: self, ideal and choice. Findings The findings indicated that a mix of facial features (a blend of classical Arabic looks and contemporary Western looks) is preferred by most respondents. This matches the expectation of consumers exposed to local as well as international fashion advertising. Practical implications In developing markets (such as Qatar), preference for fashion models is shaped by a combination of local and foreign advertising influences. Hence, it is likely that hybrid models (i.e. representing a combination of Eastern and Western looks) appeal to young female consumers within these markets. Retailers of fashion clothing and accessories can use this information to select models who maximize the appeal of their brands. Originality/value The research sheds light on how judgments about the attractiveness of female models are made by triangulation among the self, the ideal and the selection of models available to choose from. The research provides a window into how young women make judgments of physical attractiveness based on facial features.

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Living Dolls: The Fashion Model in Australia

Cited by 4 publications

References 3 publications

Plus-size men: Perceptions of available clothing and models used to market the clothing

Plus-size men: Perceptions of available clothing and models used to market the clothing

“You don't train for a marathon sitting on the couch”: Performances of pregnancy ‘fitness’ and ‘good’ motherhood in Melbourne, Australia

Fashion model profiles: the intersection of self, ideal and preferred

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