“…Although previous research has paid attention to organizational responses to paradoxes (e.g., Gaim, Clegg, & Cunha, 2020; Smith & Lewis, 2011), very few studies within paradox research have shed light on the discursive and rhetorical dimension of paradoxes, in particular the constructive effects of language in shaping and addressing paradoxes. The few studies that do so have focused on rhetorical techniques in change communication (Fiol, 2002), transcendence as a response to paradoxes (Bednarek, Paroutis, & Sillince, 2017), discursive aspects of paradoxical tensions in CSR reporting (Koep, 2017), and the role of irony in embracing organizational paradoxes (Gylfe, Franck, & Vaara, 2019). We take departure in this embryonic stream of discursive approaches within paradox research to study how organizations embrace the paradoxical tensions they create themselves when addressing their potential guilt.…”