The article reviews machine learning models and their application in the context of adaptive learning. The main focus is on the capabilities of adapting models for personalizing the educational process. The article also highlights issues related to the limitations of integrating machine learning into educational systems, including the problems of requiring large datasets and the need for specialized resources. Furthermore, it discusses the challenges in integrating and standardizing these technologies into existing educational systems and considers probable directions for future research. The problems of developing and implementing the technologies described in the article in higher education systems are noted.