2020
DOI: 10.1177/0739532920919828
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Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica

Abstract: Globalization has led to changes in diets and advertising linked to audience preferences. This study examines local and global brand food and beverage advertising in Jamaican newspapers. Content analysis of 440 advertisements revealed the predominance of global fast-food brands, often including soda. Healthier foods were found in one in 10 ads. Information cues included taste, quality, and price, yet 14% of ads featured only a product image/logo. Advertisements reflected standardized and local strategies.

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Cited by 6 publications
(5 citation statements)
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“…However, the more affordable, accessible and desired diet has become high in sugar and fat content. Increasing mass advertisements for SSBs and fast foods on physical billboards, newspapers and digital social media add significantly to the urban and rural landscapes of Jamaica’s sugar economy and environment – including the sugarcane fields [ 38 ].…”
Section: Resultsmentioning
confidence: 99%
“…However, the more affordable, accessible and desired diet has become high in sugar and fat content. Increasing mass advertisements for SSBs and fast foods on physical billboards, newspapers and digital social media add significantly to the urban and rural landscapes of Jamaica’s sugar economy and environment – including the sugarcane fields [ 38 ].…”
Section: Resultsmentioning
confidence: 99%
“…This present research views Ansary and Babaii (2005) and Zarza and Tan (2016) as a guide, and tries to investigate variation in Pakistani newspaper editorials otherwise than the schematic structures. Furthermore, there is another noteworthy research (e.g., Ahn et al, 2020; Billeaudeaux et al, 2003; Bonyadi, 2010; Burroughs, 2015; Fartousi & Dumanig, 2012; Fosu, 2014) that is not though relevant in terms of variation in newspaper editorials yet is very important to mention here to provide a practical reference of research on newspapers.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Sosyal bilimler literatüründe ağırlıklı olarak ekonomi, sosyoloji, psikoloji ve iletişim perspektifleriyle özellikle pazarlama ve reklam alanında hedonizm olgusu merkeze alınarak ya da halk bilimi yaklaşımıyla bölgesel ve yöresel gıda ürünlerinin tüketimi konularına odaklanılarak çalışılan yemek pratiği ve rutini, toplumsal "farklılıkların" ve "eşitsizliklerin" en önemli ve belirgin sembollerinden biridir (bkz. Sadakaoğlu, Alkan, 2022; Uçan, Girgin ve Karaman, 2021; Karyelioğlu, 2021;Kanbir, 2021;Yu ve Liu, 2021;Demirel ve Karanfiloğlu, 2020;Ahn, Nelson ve Ferguson, 2020;Hershko, Cortese, Ert, Aronis, Maeir ve Pollak, 2019;Özdemir, 2018;Ersal ve Görgülü, 2017;Şahin, Bağcı, Özlü ve Usta, 2017;Uzel, 2016;Bekar ve Dönmez, 2016;Chan, Kwortnik ve Wansink, 2016;Dhar ve Baylis, 2011;Chernin, 2008).…”
Section: Introductionunclassified