The buckling behavior of tubular string is critical for safe oil and gas resource development. In practical engineering, the buckling of tubular string can appear in different development phases, such as casing putting into wellbore, BHA drilling rock, pipeline buckling, etc. Therefore, in this paper, the buckling behavior and buckling evolution of the tubular string are explored considering friction in horizontal wells. By applying the principles of static equilibrium and beam-string theory, an established theoretical model is utilized to examine the buckling behavior of tubular string. The critical load for sinusoidal buckling is determined by using both the series and trial function methods, and a comparison is made between the results obtained from these two techniques. In addition, perturbation analysis is used to obtain the angular displacement's configuration function in the helical buckling post-buckling state. To validate the model's effectiveness, a comprehensive analysis of the numerical results is performed, considering both sinusoidal and helical buckling scenarios. The research findings demonstrate that both the series method and the trial function method can effectively analyze sinusoidal buckling with high accuracy. The presence of friction significantly impedes the buckling behavior of the tubular string. Moreover, friction’s influence causes a gradual decline in the efficiency of transmitting axial forces along the wellbore axis.