Currently, lanthanide (Ln3+)‐doped near‐infrared (NIR)‐emitting double perovskites (DPs) suffer from low photoluminescence quantum yield (PLQY). Herein, we develop a new class of NIR‐emitting DPs based on Ln3+‐doped Cs2(Na/Ag)BiCl6. Benefiting from the Na+‐induced breakdown of local site symmetry in the Cs2AgBiCl6 DPs, effective NIR emissions of Ln3+ are realized through Bi3+ sensitization. Specifically, 7.3‐fold and 362.9‐fold enhanced NIR emissions of Yb3+ and Er3+ are achieved in Cs2Ag0.2Na0.8BiCl6 DPs relative to those in Na‐free Cs2AgBiCl6 counterparts, respectively. The optimal absolute NIR PLQYs for Yb3+ and Er3+ in Cs2Ag0.2Na0.8BiCl6 DPs are determined to be 19.0 % and 4.3 %, respectively. Raman spectroscopy and first‐principles density functional theory calculations verify the sublattice distortion in Cs2(Na/Ag)BiCl6 DPs via Na+ doping. These findings provide fundamental insights into the design of efficient NIR‐emitting Ln3+‐doped DPs for versatile optoelectronic applications.