Localization and Cultural Adaptation on the Web: An Explorative Study in the Fashion Domain

Noris, Alice; SanMiguel, Patricia; Cantoni, Lorenzo

doi:10.1007/978-3-030-50341-3_36

Cited by 15 publications

(12 citation statements)

References 24 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Throughout history, technological advancements have shaped the nature of fashion: the first industrial revolution contributed to the mechanisation of fashion manufacture by exploiting water and steam power, the second revolution accelerated fashion production through the invention of electricity; the third one impacted the use of electronics and information technology within the fashion environment. The fourth, the so-called Industry 4.0, contributes to shape the fashion industry through an advancement of digital technologies, such as cyber-physical spaces, Internet of Things, computing tools, personalisation, localisation, and digitalisation of fashion heritage (Kalbaska, Sadaba, & Cantoni, 2018;Nobile & Kalbaska, 2020;Noris, SanMiguel, & Cantoni, 2020;Permatasari & Cantoni, 2019;Wang & Ha-Brookshire, 2018).…”

Section: Introductionmentioning

confidence: 99%

A review of digital fashion research: before and beyond communication and marketing

Nobile

Noris

Kalbaska

2021

International Journal of Fashion Design, Technology and Educati

Self Cite

View full text Add to dashboard Cite

This paper focuses on the field of digital fashion and its development by providing an overview regarding fashion design and culture. It is part of a larger research that involved a literature review of 491 relevant papers. From the analysis of this corpus, three main categories were identified: Communication and Marketing, Design and Production and Culture and Society. This study focuses on the categories Design and Production and Culture and Society, which collectively gathered indicatively 48% of the selected literature. It presents its relevant studies and sub-categories, providing a rich and varied map of them and contributing to better design in further research in digital fashion.

show abstract

Section: Introductionmentioning

confidence: 99%

A review of digital fashion research: before and beyond communication and marketing

Nobile

Noris

Kalbaska

2021

International Journal of Fashion Design, Technology and Educati

Self Cite

View full text Add to dashboard Cite

show abstract

“…Its emergence is primarily dependent on "Industry 4.0." Digital technology advancements, including network physical space development, the Internet of Things, computing tools, and digitization of fashion heritage, indicate the fashion industry is transitioning into the digital world (Kalbaska et al, 2018;Nobile and Kalbaska, 2020;Noris et al, 2020). Noris et al (2021) divide the existing research on digital fashion into three major areas.…”

Section: Literature Reviewmentioning

confidence: 99%

“…As a result of digitalizing the fashion industry, it was hoped to streamline the design, production, and business of physical products for the real world, as well as to achieve sustainability through the use of various digital tools ( Sayem, 2022 ). Its emergence is primarily dependent on “Industry 4.0.” Digital technology advancements, including network physical space development, the Internet of Things, computing tools, and digitization of fashion heritage, indicate the fashion industry is transitioning into the digital world ( Kalbaska et al, 2018 ; Nobile and Kalbaska, 2020 ; Noris et al, 2020 ). Noris et al (2021) divide the existing research on digital fashion into three major areas.…”

Section: Literature Reviewmentioning

confidence: 99%

Public perceptions of digital fashion: An analysis of sentiment and Latent Dirichlet Allocation topic modeling

2022

View full text Add to dashboard Cite

Since digital technology has had a significant impact on the fashion industry, digital fashion has become a hot topic in today’s society. Currently, research on digital fashion is focused on the transformation of enterprise marketing strategies and the discussion of digital technology. Despite this, the current study does not include an analysis of the audience’s emotional and cognitive responses to digital fashion on social networking platforms. A comprehensive analysis and discussion of 52,891 posts about digital fashion and virtual fashion published on social networking sites was conducted using k-means clustering analysis, Latent Dirichlet Allocation (LDA) topic modeling, and sentiment analysis in this study. The study examines the public’s perception and hot topics about digital fashion, as well as the industry’s development situation and trends. According to the findings, both positive and neutral emotions accompany the public’s attitude toward digital fashion. There is a wide range of topics covered in the discussion. Innovations in digital technology have impacted the creation of jobs, talent demand, marketing strategies, profit forms, and industrial chain innovation of fashion-related businesses. Researchers in related fields will find this study useful not only as a reference for research methods and directions, but also as a source of references for research methodology. A case study and data reference will also be provided to industry practitioners.

show abstract

“…Furthermore, they have underlined the increasing importance of properly-designed offline and online communication strategies across the whole fashion value chain and have stressed the inconsistency and narrowness of standardized human computer interaction strategies, when facing unattended situations or events (Bowman, 2020;Noris & Cantoni, 2021a). Although the use of the internet during the past years has increased the potential connections and relations among companies and their customers, reducing the time needed to exchange information, data and contents (Noris et al, 2020b), Covid19 pandemic has literally restored physical barriers and geographic boundaries due to interstate restrictions, making the role of online communication and commerce crucial for the survival and future development of fashion companies (Noris & Cantoni, 2021a).…”

Section: 35mentioning

confidence: 99%

Digital Fashion Communication

Noris¹,

Cantoni²

2022

View full text Add to dashboard Cite

Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sport … up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite intercultural misunderstandings and communication crises. The recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject is presented, as well as the implications of its digital transformation. Through several cases, intercultural communication crises are documented and strategies are provided to interpret and prevent them.

show abstract

Localization and Cultural Adaptation on the Web: An Explorative Study in the Fashion Domain

Cited by 15 publications

References 24 publications

A review of digital fashion research: before and beyond communication and marketing

A review of digital fashion research: before and beyond communication and marketing

Public perceptions of digital fashion: An analysis of sentiment and Latent Dirichlet Allocation topic modeling

Digital Fashion Communication

Contact Info

Product

Resources

About