This work addresses the solution of localizing and enhancing hands-free speech inside the car environment. Cars have different types of sounds from outside, co-passengers dialogue and noise. To provide better-quality speech, a microphone array-based beamforming technique is used. This research work proposes the method for selected source localization, source separation, and enhancement. An estimation of the direction of arrival (DOA) to localize the signal direction and preferred direction is selected for speech enhancement. The spiral and sine-cosine algorithm (SSCA) algorithm is combined with an adaptive least mean square to adapt the system for different environments. The algorithm is implemented in hardware and tested in a real-time car environment. The results showed significant improvement in signal-to-noise ratio (SNR) of 5.2 dB and perceptual evaluation of speech quality (PESQ) of 2.3. Finally, the model is fine-tuned for the car to get better quality. The proposed technique is efficient, and results are compared with existing methods.