This cover sheet may not be removed from the document.Please scroll down to view the document. exposure learning based on content, but perfect transfer of exposure learning based on location, using a design which allowed for independent tests of location-and content-based performance. In both the experiments reported here, superior discrimination between similar stimuli on the basis of exposure can be explained entirely by learning where to look, with no independent effect of learning about particular stimulus features. These results directly challenge the interpretation of practically all prior experiments using the same type of design and stimuli.