Location-based system: Comparative effects of personalization vs ease of use

Choi, Bong-Seok; Kwon, Ohbyung; Shin, Bongsik

doi:10.1016/j.tele.2016.04.011

Cited by 32 publications

(32 citation statements)

References 53 publications

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“…Interaction ease is critical for HIAs, because customers often encounter communication difficulty comparable to obfuscation where consumers experience cognitive limitations due to the interaction complexity associated with difficult-to-comprehend information and price structure presented during their search efforts (Choi, Kwon, & Shin, 2017). Obfuscation could be relieved or aggravated by superior or inferior HIA designs -as Mick and Fournier (1998) characterized as one of the central paradoxes of technological products; in this case, HIAs.…”

Section: Impact Of Interaction Ease and Provider Competencymentioning

confidence: 99%

Demystifying the Communication-Driven Usefulness Hypothesis

Nakayama

Leon

2022

International Journal of Healthcare Information Systems and Informatics

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Healthcare insurance applications are increasingly vital to and have gained popularity with consumers. Previous information systems research featured perceived ease of use and perceived usefulness as key independent variables to explain behavioural intention impacting the use of information systems. In today's environment, however, many consumers already rely on websites and mobile applications as a key means of communication with healthcare insurance providers. Examining the data from 333 survey respondents, this study reports that perceived ease of use and perceived usefulness are strongly influenced by three communication content variables (information quality, interaction ease, and provider competence). Importantly, consumers may judge applications' ease of use based on the quality of communication contents. Once applications reach some maturity, the prominence of communication quality may drive their use more significantly than before.

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Section: Impact Of Interaction Ease and Provider Competencymentioning

confidence: 99%

Demystifying the Communication-Driven Usefulness Hypothesis

Nakayama

Leon

2022

International Journal of Healthcare Information Systems and Informatics

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“…(Kalaignanam et al, 2018). Furthermore, according to Choi et al (2017), location-based pricing information provides financial benefits and helps consumers make more educated decisions by providing customized pricing information. In addition, Personalization's quality and benefits have been pointed to improve purchasing intention.…”

Section: Literature Review and Hypotheses Development Personalizationmentioning

confidence: 99%

New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization

Rahmawati

Arifin²

2022

JMTT

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Objective: This study investigates the relationship between personalization and customer experience, with emotion and cognitive as the components through which the result repeats purchase intention. Design/Methods/Approach: This study uses purposeful sampling to enroll research participants based on the research objective. A total of 429 respondents met the criteria, and the hypotheses were tested using Smart PLS 3 software with Partial least squares (PLS) structural equation modeling. Findings: The results of this study confirm that customer experience is a significant attribute of consumer behavior in the omnichannel context. Specifically, the main findings of our research indicate that emotions and cognitive processes are influenced by personalization, a relationship that has been established in the online context. The findings also indicate that the emotional and cognitive components of the customer experience can influence purchase intention. Originality: Our framework is based on previous research and applies to a new construct with new phenomena. Practical/Policy implication: Our finding demonstrates that a better customer experience in an omnichannel context has a beneficial effect on repeat purchase intention, indicating that personalization might influence purchasing behavior. In essence, our finding enables companies to understand the linked nature of variables and consequently prioritize marketing initiatives in an omnichannel context.

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“…Bleier and Eisenbeiss (2015) found that a personalized banner ad from trusted retailers increases consumers' perceived usefulness of the ad, and therefore their escalated perceived usefulness directly connects to their increased behavioral intentions to click the ad. In addition, Choi et al (2017) found that the location‐based personalization service of a smartphone app positively influences consumers' perceived benefits of the app. Liang et al (2012) similarly revealed e‐commerce websites' personalization services result in consumers' higher perceived usefulness of the website's service compared to a nonpersonalization service.…”

Section: Literature Reviewmentioning

confidence: 99%

“We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers

Song

Lim

2021

Psychology and Marketing

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In this study, we examine and propose a personalization technology acceptance model (TAM) for e‐commerce. We conducted a 2 (Privacy concerns priming vs. Control condition) × 2 (Personalization vs. Nonpersonalization) factorial, between‐subjects experiment among college students (Study 1, N = 205) and adult samples (Study 2, N = 211). The findings indicate consumers' perceived usefulness of personalization technology is positively related to their behavioral intentions to use an e‐commerce mobile app, supporting Davis (1989)'s TAM. Data further demonstrate that consumers' privacy concerns (i.e., Study 1) and willingness to self‐disclose (i.e., Study 2) moderate the personalization–behavioral intention relationship. Overall, the efficacious operation of personalization technology in e‐commerce depends on the usefulness and precision of personalized recommendations as well as consumers' privacy concerns and preferences in trading off personal information.

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Location-based system: Comparative effects of personalization vs ease of use

Cited by 32 publications

References 53 publications

Demystifying the Communication-Driven Usefulness Hypothesis

Demystifying the Communication-Driven Usefulness Hypothesis

New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization

“We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers

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